Associate Manager – RGM is a key role within Perfetti Van Melle (Vietnam), responsible for optimizing revenue streams, driving profitability, and enhancing overall business performance. Associate Manager – RGM will work closely with various cross-functional teams, including sales, marketing, finance, and supply chain, to develop and implement revenue growth strategies and tactics. This role will focus on analysing Price Pack Architecture (PPA), promotions, product portfolio effectiveness and channel profitability to identify opportunities together with stakeholders for profitably revenue enhancement and sustainable business growth.
Key Responsibilities:
- Revenue Growth Strategy: Lead/involve in key workstreams for Vietnam in line with Global RGM strategies and roadmap to drive revenue growth and profit improvement agenda aligned with company's overall business objectives and market dynamics
- PPA (Pack Price Architecture) Analysis: Facilitate analysis of portfolio performance price ladders across functions to identify white space for NPDs by channels and current portfolio maximization opportunities while remaining competitive in the market
- Promotional Effectiveness: Ensure process of promotion effectiveness evaluation well embedded in company's operating process and support Promotion Evaluation tool implementation for promotional spend optimization
- Product Management Review: Develop platform to facilitate Marketing and Trade Marketing's data-driven decision in monthly Product Management Review meeting and Country Plan/ Budget cycles, enabling product portfolio optimization to drive revenue growth
- Value Pool Analysis: collect internal and external information, construct Value Pool (or Value Chain) by Channel and by Segment. Analyse value pool versus competitors and propose actions to improve ensure healthy and win-win situation with retailers/customers
- Execution governance: Collaborate with sales, marketing, finance, and supply chain teams to ensure RGM pillars to be well executed on time
- Business Intelligence Tools & Data Automation: Self-develop, deploy, monitor and update (in the context of no Power BI support from IT or dedicated BI team) advanced-analytics using industry standard business intelligence tools to improve, streamline and automate regular reports & data processing requirements to reduce workload and need for human intervention while also increasing accuracy and efficiency of overall data structure. Involve in Data project with IT and Global Project team / Business Intelligence team to deploy data standardization and improvement relevant to RGM analysis.
- Other tasks as assigned by line manager, focusing on improving RGM maturity, training and process management
Preferred Profile
- 3-5 years of experience working on revenue growth management, pricing, or related roles within the consumer goods industry.
- Strong analytical skills and Power BI knowledge
- Strong project management skills
- Can handle complexity and multiple stakeholders (Marketing, Supply Chain, Sales, Research & Development)
