Associate Manager, Growth Marketing (On-Platform) - ShopeePay

1-3 Years

Job Description

Job Description

Drive Insight-to-Growth Engine (User & Commercial)
Adopt a consumer-centric and data-driven approach to identify growth opportunities across user lifecycle and business performance
Liaise closely with Consumer Intelligence (CI) and BI teams to analyze user behavior, campaign performance, and commercial metrics (TPV, transactions, feature adoption)
Translate insights into actionable growth levers, balancing user growth with business impact and unit economics
Drive Growth Across Retention, Monetization & Product Adoption
Plan and execute initiatives to drive user retention, transaction frequency, and TPV growth across CRM, in-app placements, and campaigns
Support product feature initiatives to improve adoption, usage depth, and cross-product engagement
Continuously optimize growth funnels (activation → retention → monetization) through testing, performance tracking, and iteration
Monitor and improve unit economics by balancing growth efficiency, cost, and user quality
Foster Cross-functional Collaboration to Deliver Growth
Work closely with Product, BI, Operations, Marketing, and Regional teams to execute and scale growth initiatives
Ensure alignment on priorities, scope, and timelines to drive business impact
Support structured performance tracking and communication to ensure visibility on growth outcomes and key drivers

Requirements

Must have

1–3 years of experience in growth, marketing, business operations, or analytics (preferably in e-commerce, fintech, or tech)
Strong analytical, critical thinking, and problem-solving skills with ability to translate data into actionable insights
Strong execution capability with attention to detail in a fast-paced environment
Fluent in English (written & verbal) with clear cross-functional communication
Proficient in Excel/Google Sheets; experience with performance tracking (e.g., funnel, retention, TPV)

Nice to have

Experience in CRM, campaign execution, or in-app growth initiatives
Familiarity with A/B testing, funnel optimization, or performance marketing
Ability to synthesize data into compelling narratives, with strong slide-making and data visualization capabilities