Associate Manager, Growth Marketing

Job Description

1. Drive Insight-to-Growth Engine for assigned product line

• Adopt a consumer-centric and data-driven approach to identify growth opportunities across the user lifecycle, from acquisition and activation to retention, frequency, and reactivation
• Work closely with Consumer Intelligence (CI) and BI teams to analyze user behavior, transaction patterns, funnel performance, product adoption, and commercial metrics
• Identify key growth drivers, user pain points, and opportunities across different user segments and lifecycle stages
• Translate insights into actionable growth strategies and initiatives, balancing user growth, transaction growth, TPV, and business impact

2. Drive Growth Across Acquisition, Activation, Retention

• Develop and execute initiatives to grow users, transaction frequency, TPV, and overall engagement
• Drive initiatives across key growth levers, including user acquisition, activation, retention, reactivation, CRM, in-app placements, campaigns, and product-led growth
• Partner with Product teams to improve product adoption, usage depth, and user experience across key journeys
• Continuously optimize the growth funnel through hypothesis building, testing, performance tracking, and iteration
• Monitor growth efficiency and unit economics to ensure sustainable growth while maintaining healthy user quality and business returns

3. Drive Growth Strategy & Business Performance

• Own the development of growth plans and translate business objectives into clear growth priorities, initiatives, and performance targets
• Establish and monitor key growth metrics, including active users, transacting users, transaction frequency, TPV, retention, reactivation, and feature adoption
• Diagnose performance gaps and identify key drivers behind changes in business performance
• Develop performance reviews and actionable recommendations for management, highlighting key trends, opportunities, risks, and next steps
• Continuously benchmark performance and identify opportunities to improve the product's competitiveness and user value proposition

4. Foster Cross-functional Collaboration to Deliver Growth

• Work closely with Product, BI, Consumer Intelligence, Marketing, Operations, Risk, Finance, and Regional teams to execute and scale growth initiatives
• Align cross-functional stakeholders on growth priorities, business requirements, scope, and timelines
• Coordinate end-to-end execution of growth initiatives, from opportunity identification and planning to launch, performance tracking, and optimization
• Build strong collaboration with Product teams to ensure growth opportunities are translated into product enhancements and scalable solutions
• Ensure structured performance tracking and communication to provide clear visibility on P2P growth outcomes, key drivers, and areas for improvement

Requirements

Must have

• 5+ years of experience in growth, product growth, marketing, business operations, product management, or analytics, preferably in fintech, e-commerce, payments, or technology
• Strong understanding of user growth and lifecycle management, with the ability to identify opportunities across acquisition, activation, retention, reactivation, and monetization
• Strong analytical, critical thinking, and problem-solving skills, with the ability to translate data and user insights into actionable growth strategies
• Strong business acumen and ability to connect user behavior, product performance, and commercial outcomes
• Strong execution capability with high attention to detail and the ability to manage multiple cross-functional initiatives in a fast-paced environment
• Strong stakeholder management and communication skills, with the ability to influence and align teams without direct authority
• Fluent in English (written & verbal) with clear and structured cross-functional communication
• Proficient in Excel/Google Sheets; experience with performance tracking and data analysis across metrics such as users, transactions, TPV, retention, and funnel conversion

Nice to have

• Experience in P2P, payments, digital wallets, fintech, or consumer financial products
• Experience owning or driving product growth / growth strategy for a consumer-facing product
• Experience with CRM, campaign execution, in-app growth, or product-led growth initiatives
• Strong understanding of P2P user behavior, payment journeys, or digital financial services is a plus