Independently lead data-driven market and competitor analyses to identify trends, growth opportunities, risks, and potential disruptors.
Analyze macroeconomic indicators, regulatory developments, and industry dynamics to assess business impact.
Systematically track competitors pricing, product features, value propositions, and marketing activities; synthesize implications into clear strategic recommendations.
Quantitative Research (Core Focus)
Independently design and execute end-to-end quantitative research aligned with business objectives (e.g., U&A, segmentation, pricing, concept testing).
Hands-on experience with survey platforms (Qualtrics, Alchemer/SurveyGizmo) and full ownership of survey setup and data quality control.
Strong proficiency in SPSS with solid statistical foundation (regression, driver analysis, factor/cluster analysis, significance testing).
Analyze complex datasets independently and translate statistical outputs into clear, actionable business insights.
Ensure methodological rigor and high data accuracy throughout the research process.
Qualitative Research (Complementary)
Independently manage qualitative projects with agency partners, including brief development, discussion guide alignment, and output evaluation.
Synthesize qualitative findings and integrate them with quantitative results to form holistic insights.
Data Analysis & Reporting
Develop structured, insight-led reports and executive-ready presentations with clear storylines and strategic implications.
Move beyond descriptive reporting to identify drivers, root causes, and forward-looking recommendations.
Proactively identify additional analyses needed without waiting for direction.
Cross-functional Collaboration
Act as a thought partner to Product, Business Development, and Marketing teams by proactively shaping problem statements and analytical approaches.
Operate with high autonomy, managing timelines and stakeholders with minimal supervision.
Continuously improve analytical frameworks and research methodologies based on business evolution.
Requirements
Bachelor's degree (BA/BS or equivalent).
Minimum 2-3 years of work experience, ideally in Market Research, Consulting, or Marketing.
Strong analytical thinking and business acumen.
Good command of English and Vietnamese, with basic stakeholder communication and presentation skills.
Well-organized, proactive, and adaptable, with strong execution and project coordination skills.
Proficient in quantitative survey (Qualtrics, Alchemer/SurveyGizmo) and data analysis tools (SPSS, Excel, R).
Comfortable working with qualitative data and synthesizing insights.
Certifications in Market Research, Data Analysis, or related areas.
Experience working in a multinational company or with international clients.
Proven track record of managing research projects from conception to completion.
