Assistant Product Manager

Job Summary

The Assistant Marketing Manager supports the planning and execution of brand marketing activities across multi-brand. This role focuses on 360 brand & campaign planning, activation and visual merchandising, promotional programs and CRM, reporting and administration, and cross-functional coordination for Department Stores and Beauty Chain Stores, E-commerce, ensuring aligned and effective Go-To-Market (GTM) execution.

Key Responsibilities & KPIs

• Brand Marketing & 360 Planning
• Assist in developing and executing comprehensive brand marketing plans that align with the overall multi-brand strategy, annual launch calendar, and commercial objectives.
• Support the creation of 360 marketing plan, ensuring integration across all consumer touchpoints including in-store, digital, social media, PR, and CRM.
• Monitor brand timelines and deliverables, ensuring all activities are executed on schedule and within budget.
• Analyse market trends, competitor activities, and consumer insights to provide recommendations for campaign optimization and future planning.
• Ensure consistency in brand messaging and visual identity across all marketing materials and platforms.
• Brand Campaign & Event Activation
• Plan and execute PR events and consumer events, including new product launches, seasonal campaigns, and in-store activities.
• Manage end-to-end event logistics, including venue coordination, vendor management, and material preparation.
• Ensure brand consistency across all activation touchpoints, including event setup, communication materials, and customer experience.
• Ensure Visual Merchandising (VM) execution meets brand guidelines across all retail environments during activations.
  
  

KPIs

• 95% compliance with VM standards during activations.
• Successful execution of all events and activations within budget and timeline (100% adherence).
• Positive consumer engagement score (target to be defined, e.g., 85% satisfaction from post-event surveys).
• Zero major execution errors or brand guideline violations.

Promotional Programs & CRM

Plan and implement consumer promotional programs across Department Stores and Beauty Chain Stores, ensuring alignment with brand objectives and retailer requirements.

Manage promotional mechanics such as GWPs (Gift With Purchase), bundles, seasonal offers, and retailer-specific campaigns to drive sales and engagement.

Coordinate CRM initiatives, including loyalty programs, targeted offers, and personalized customer engagement activities to enhance retention and lifetime value.

Performance Tracking & Administration Follow-up

Consolidate marketing data; prepare reports and dashboards.

Handle administrative tasks related to marketing activities, including:

PO/PR processing

Contracts and invoices

Budget tracking and internal approvals

Coordinate with Finance, Procurement, and Accounting to ensure timely and accurate documentation.

Maintain organized records of marketing activities and ensure compliance with company policies.

Cross-functional Coordination

Ensure smooth collaboration with key internal teams and external partners to deliver aligned and timely execution:

• Modern Trade & Retail, Trade: Coordinate on in-store activations, promotions, and ensure VM guidelines are implemented consistently across all retail touchpoints.
• E-commerce: Align campaign planning, product launches, and creative assets for online platforms.
• External Agencies & Partners: Manage timelines, deliverables, and all administration, logistics.
• KPIs:
• Stakeholder satisfaction score: 90% (based on internal feedback surveys).
• Zero delays caused by coordination gaps across projects.
• 100% alignment of campaign execution with GTM calendar.
• Timely delivery of creative assets and activation materials (as per agreed timelines).
  
  

Qualifications & Experience

• Bachelor's degree in marketing.
• Minimum 4 5 years of experience in Marketing or related functions, with at least 1 - 2 years in a similar role.
• Experience in beauty, FMCG, or retail industries preferred.
  
  

Skills & Competencies

• Detail-oriented with ability to manage multiple tasks effectively is a must
• Fluent in English (spoken and written), IELTS 6.5 or equivalent.
• Proficient in Microsoft Excel and PowerPoint.
• Strong coordination, organizational, and execution skills.
  
  

Personality Fit

• Well-organized, proactive, and responsible.
• Comfortable working in a fast-paced multi-brand project.
• Eager to learn and grow professionally.