Responsibilities:
Commercial Planning & Execution
- Develop and implement the online trading strategy, aligned with overall business goals.
- Manage the product range, pricing, and promotions to maximize sales and profit margins.
- Collaborate with category and merchandising teams to ensure the right product mix is featured online.
- Forecast and analyze sales trends to identify opportunities for growth and improvement.
Website Merchandising
- Optimize the online web/layout, navigation, and product placement to improve conversion rates.
- Ensure accurate and appealing assets
Data Analysis & Performance Monitoring
- Regularly monitor KPIs, including sales, traffic, conversion rates, and average order value (AOV).
- Use analytics tools to identify customer behavior patterns and develop actionable insights.
- Provide regular performance reports and recommendations to senior management.
Customer Experience Optimization
- Ensure online web & applications are fully functional, user-friendly, and mobile optimized.
- Manage customer feedback and use insights to implement continuous improvements.
Collaboration & Stakeholder Management
- Partner with marketing, logistics, and product teams to ensure seamless integration of online operations with broader business initiatives.
- Align with digital marketing efforts to drive traffic through SEO, paid media, email campaigns, and social media.
- Communicate trading performance and key opportunities to stakeholders.
Requirements:
Criteria:
- Bachelor's degree in Business, Marketing, or a related field.
- 5+ years of experience in e-commerce or online trading, preferably in a retail environment.
- Proven ability to drive online sales and deliver commercial results.
- Strong analytical and problem-solving skills, with experience in data-driven decision making.
- Proficiency in web analytics tools (e.g., Google Analytics) and e-commerce platforms (e.g., Shopee, TikTok, Lazada).
- Excellent communication and team collaboration abilities.
- Commercially driven with a customer-centric mindset.
- Highly organized, able to manage multiple priorities in a fast-paced environment.
- Innovative approach to solving challenges and maximizing opportunities.
KPI:
- Net Revenue, Net Profit against targets.
- Healthy stock days
- Good performance store point (Marketplace)
