Assistant Marketing Manager

Requirement:

Knowledge & Experience

Bachelor's degree in Marketing, Communications, Economics, Business Administration, or related fields.

35 years of experience in integrated marketing, branding, planning, or project management.

Preferably with experience working at an agency or in industries such as healthcare, beauty, FMCG, or luxury services.

Strong ability to understand and connect the dots between brand communication performance and customer experience.

Skills

Excellent planning, organizational, and project management skills.

Proficient in Google Workspace, Notion, PowerPoint, and Canva/AI tools.

Strong data analysis, reporting, and logical presentation skills.

Strategic and systematic thinking with the ability to collaborate across departments.

Effective communication, coordination, and critical thinking skills; basic writing and storytelling ability.

Personal Qualities

Proactive, detail-oriented, and able to work well under pressure.

Leadership mindset, ambitious, and eager to grow into a managerial role.

Responsible, creative, and passionate about the healthcare, dental, and premium brand sectors.

Fast learner, adaptable, and flexible in a constantly changing environment.

Describtion:

Support in Developing & Executing Overall Marketing Strategy

Collaborate with the Marketing Director to build quarterly/annual marketing plans, including objectives, budgets, campaigns, and communication directions.

Monitor the progress and effectiveness of various areas: Branding, Digital Ads, Content, PR, Customer Service, KOC/KOL, Events, and Data.

Assist in designing and maintaining a comprehensive marketing reporting system to evaluate campaign results and recommend improvements.

Marketing Project Management & Coordination

Act as the main coordinator between internal teams (Content, Ads, Design, SEO, Customer Service, etc.) and external partners.

Supervise project timelines, quality, and costs across marketing initiatives.

Develop briefs, consolidate ideas, and work with creative teams to ensure all outputs align with brand direction.

Brand Development & Management

Support the Marketing Director in repositioning and developing existing brands as well as building new dental brands.

Coordinate activities related to brand identity, messaging, visuals, communication campaigns, and PR.

Oversee the consistency of brand image across all platforms and channels.

Research & Data Analysis

Conduct market research, analyze customer behavior, competitors, and media trends.

Consolidate data from marketing channels to create performance dashboards and campaign reports.

Provide insights, identify new growth directions, and recommend strategies to optimize marketing performance.

Information Management & Administrative Support

Prepare documents, slides, proposals, plans, and reports for the Marketing Director and Board of Directors.

Manage schedules, meetings, and cross-departmental coordination for marketing activities.

Maintain and update marketing assets, brand guidelines, and campaign archives.