About the Company: Mercedes-Benz Vietnam Co. Ltd. (MBV) is committed to delivering luxury automotive experiences and shaping the perception of premium vehicles in Vietnam.
About the Role: As the Assistant Manager Communication, you will be responsible for planning, executing, and measuring PR & Media Relations campaigns to strengthen the corporate and brand image of Mercedes-Benz Vietnam.
Responsibilities:
Strategic Communications Planning:
- Based on company and brand strategy, define annual communication strategies for the brand and sub-brands, including key communication targets, core messages, media strategies, and timeline management.
- Align closely with Product, Sales, and Marketing teams to develop comprehensive annual product communication plans.
- Continuously monitor corporate image and ensure adherence to company brand guidelines.
- Develop and implement robust PR policies and procedures.
- Determine and deliver key performance indicators (KPIs) for PR plans, providing regular reports and performance tracking.
- Develop and implement crisis communications advice and media strategy as needed.
Communications Management & Execution:
- Cultivate and maintain long-term relationships with all relevant stakeholders, including local government, media, Key Opinion Leaders (KOLs), auto communities, and retailers.
- Initiate innovative ideas and organize impactful PR activities in line with our Digitalization & Brand strategy.
- Collaborate closely with media agencies to ensure high-quality media exposure and news coverage as planned, with clear KPIs.
- Manage budgets, administration, documentation, reporting, and analysis for all communication activities.
- Regularly provide compelling product news, campaign updates, and business news to local media.
- Design and review content for media announcements and media kits.
- Prepare speeches and arrange interviews for the Board of Directors (BOD).
- Lead media crisis management efforts effectively.
- Drive traffic from social channels to the Mercedes-Benz website and test-drive landing pages.
- Manage media agency relationships to optimize performance.
- Support the provision of PR-related information and photos for news published on the Mercedes-Benz website, Facebook, and YouTube channels.
- Work collaboratively with internal departments for corporate and internal communications initiatives.
Press Conferences and Activations:
- Create exceptional product experiences, including press conferences at motor shows, product launches, test drive activities, and media workshops, based on the annual product plan, from concept development to flawless execution.
- Manage the media test drive fleet, defining model types and communication highlights.
Other Duties:
- Conduct product placement activities and develop related content.
- Support the creation of content, materials, and guidelines for dealer PR activities.
- Perform other duties as assigned to support the communication objectives.
Qualifications:
- University degree in Journalism, Marketing, Advertising, Communications, or a related field.
- Minimum of two (2) years of working experience in Communications or relevant fields.
- Strong knowledge of and passion for luxury and/or automotive brands.
- A passionate, ambitious, and creative talent who enjoys creating something impactful, while also caring for the little details that distinguish the Mercedes-Benz brand.
- Excellent verbal and written communication and writing skills in both English and Vietnamese.
- A proven track record of successful PR campaigns with delivered KPIs.
- Mastery of digital PR channels.
- Excellent leadership skills.
- Sensitive to new trends in communication regarding content, communication instruments, and media channels.
Required Skills: Ready to drive communication excellence and innovation for Mercedes-Benz in Vietnam If you're a highly motivated, collaborative, and experienced communication professional with a passion for leveraging strategic PR to elevate brand perception, we invite you to seize this exciting opportunity and shape the future of our brand narrative.
Pay range and compensation package: Apply now and become a key player in our success story, ensuring seamless and impactful communications!
Equal Opportunity Statement: Mercedes-Benz Vietnam Co. Ltd. (MBV) has ONLY ONE official career website: Job search | Mercedes-Benz Group > Careers > Job search. For information and to apply for positions at MBV, please use the above link. Applications sent via email will not be valid. Please always double-check the web address before applying for a job or sharing your CV and be aware of fraudulent cases that ask applicants to submit documents, pay money, or provide personal information. We, Mercedes-Benz Vietnam, are completely unrelated to these fraudulent actions.
