Define and execute the annual, quarterly, and monthly business plans for TikTok Shop to achieve Gross Out targets and market share growth.
Manage the relationship with TikTok Shop platform to secure supports from platform (slots for Mega Campaigns, traffic incentives, subsidy, and early access to new features).
Manage promotion seller offer (onsite discount, voucher, gift with purchase)
Source of sale management
Work with affiliate manager to identify, recruit more affiliates for brand / channel
Negotiate deals and commercial terms for affiliate (KOL / MCN / Mid or Mass Tier)
Support livestream set up + stand by in DDAY campaign
Livestream in house / affiliate tracking
Operation
Manage the product portfolio, pricing strategy
Ensure operational KPIs are met: Shop health score, fulfillment rates, customer response time, and low return rates
Brief + follow operation with agency (listing, fulfillment, set up on seller center)
Coordinate with Supply Chain and Demand Planning to ensure stock availability for store
Data analysis
Monitor daily performance dashboards using TikTok Shop Seller Center and internal analytics tools.
Translate data into actionable insights: identify winning products, trending hashtags, and consumer behavioral shifts on the platform.
Conduct competitor benchmarking to maintain L'Oréal's leadership in the beauty category.
Requirement
Understanding of the TikTok platform, Seller Center, and Affiliate Center.
Negotiation skills and experience managing cost
Creative Mindset: Ability to distinguish between traditional e-com and content-led e-com.
Flexibility in a fast-paced environment where trends change weekly
