Collaborate in developing and implementing MICE sales strategies, business plans, and action plans to drive MICE revenue across the assigned hotel portfolio.
Develop and execute sales plans to achieve revenue targets for MICE business, including guest rooms, meetings, conferences, banquets, and related hospitality services.
Conduct market research and identify emerging MICE trends to develop innovative products, service packages, and business solutions that enhance competitiveness and maximize revenue opportunities.
Analyze local and regional market trends, customer demand, and competitor activities to identify new business opportunities and expand market share within the MICE segment.
Take ownership of assigned sales targets and develop effective action plans to achieve or exceed revenue objectives.
Establish, maintain, and strengthen relationships with corporate clients, multinational companies, government agencies, associations, event organizers, Destination Management Companies (DMCs), travel agencies, and other strategic partners in the MICE industry.
Proactively identify and pursue new business opportunities; engage with prospective clients, provide tailored MICE solutions, negotiate commercial terms, secure contracts, and oversee the sales process through successful event execution.
Work closely with hotel Operations, Front Office, Food & Beverage, Banquet, Culinary, and other related departments to ensure seamless execution of MICE events and deliver exceptional guest experiences.
Represent the Company at domestic and international trade shows, exhibitions, roadshows, sales missions, familiarization trips (FAM trips), and other promotional events to strengthen brand awareness and expand the MICE customer network.
Manage pricing strategies, commercial agreements, and partnership programs for the MICE segment; monitor market pricing to ensure compliance with the Company's pricing policies while maintaining market competitiveness.
Develop and manage the sales and marketing budget for the MICE segment; monitor return on investment (ROI) and optimize sales and marketing expenditures.
Provide training and product updates to the sales team and business partners on MICE products, commercial policies, and sales procedures; organize regular workshops and sales training programs to enhance MICE sales capabilities.
Monitor and analyze key business performance indicators (KPIs), including revenue, conversion rates, lead sources, market segments, and sales effectiveness; provide recommendations and implement improvement initiatives to maximize business performance.
Perform other duties and responsibilities as assigned by Management.
