Purpose
As the UPro Assistant Brand Manager, you will play a pivotal role in shaping and driving the strategic direction of the brand. This position requires a deep understanding of operator behavior, market dynamics, and innovation processes to ensure UPro's sustained growth and relevance. You will lead cross-functional initiatives across brand strategy, portfolio management, DCom development, and demand generation.
Job Description
- Operator understanding & insight mining:
- Conduct comprehensive market research to define and profile key operator segments, including their needs, motivations, behaviors, triggers and barriers to adoption.
- Translate operator insights into actionable strategies of brand positioning, communication, and commercial plans.
- Develop and refine strategic frameworks that enable UPro to effectively engage and win with target operators across diverse channels (Horeca, Laundry & Offices).
- Brand building & Demand Generation
- Craft and execute a compelling brand strategy for the UPro master brand, ensuring consistency across all touchpoints and channels.
- Design and implement integrated online-to-offline (O2O) demand creation initiatives that drive awareness, engagement, and conversion.
- Monitor and evaluate the effectiveness of demand generation activities, using data-driven insights to optimize performance.
- Portfolio Management & Innovation development:
- Design and manage the UPro product portfolio based on operator insights, market trends, and business objectives.
- Lead the end-to-end innovation process, including ideation, concept development, validation, and commercialization.
- Collaborate with both local and global teams to ensure alignment and leverage best practices in innovation and product development.
- DCom exploration & development:
- Develop and implement a robust digital commerce model tailored to UPro's brand and business goals.
- Define the operational and financial structure of the DCom model, including investment planning, P&L management, product assortment strategy, and media performance optimization.
Requirements
- Fundamental knowledge & proven applying of brand building/ brand development
- Solid experience of ABM role in FMCG, esp in execution/ operational tasks/ project management skills
- Entrepreneurship & agile mindset
- Basic channel understanding, working with trade/ sales team experience
Unilever is an organisation committed to equity, inclusion and diversity to drive our business results and create a better future, every day, for our diverse employees, global consumers, partners, and communities. We believe a diverse workforce allows us to match our growth ambitions and drive inclusion across the business. At Unilever we are interested in every individual bringing their Whole Self to work and this includes you! Thus if you require any support or access requirements, we encourage you to advise us at the time of your application so that we can support you through your recruitment journey.
