GreenNode is a leading AI Cloud Infrastructure Provider in Southest Asia— a VNG Group member and official NVIDIA Cloud Partner. Built on 20+ years of operating large-scale infrastructure for VNG, we bring deep expertise in security, optimization, and cloud transformation to every enterprise we serve. Our AI Cloud ecosystem spans multi-availability zones across Vietnam and Thailand, purpose-built for high-performance, mission-critical AI workloads.
This is a strategic execution role. We are looking for someone who can own brand communications planning and delivery end-to-end — thinking one quarter ahead while executing this week. You will drive brand campaigns, lead PR and media relationships, own field event delivery, and keep every market-facing touchpoint brand-accurate and business-relevant.
You will work directly under the Head of Branding & Field Marketing, lead the Brand Executive, and collaborate across Product Marketing, Creative, Demand Generation, and Sales. You are not just executing — you are shaping how GreenNode shows up in the market, and you are accountable for whether it lands.
1. Brand strategy execution & content (25%)
- Own and drive the brand content calendar — not just scheduling posts, but ensuring every piece of content serves a strategic purpose. Minimum cadence: 3 posts/week across LinkedIn, Facebook, and owned channels.
- Write and edit senior-level content: CEO thought leadership, executive brand voice, long-form LinkedIn articles, PR narratives, and campaign copy — in Vietnamese and English.
- Lead the development and governance of brand campaign angles: #InsideTheNode, #NodeInAction, #Wrap-a-Node, #PoweredByGreenNode and new angles. You propose, brief, review, and iterate — Creative executes.
- Brief and manage Creative team output — you set the strategic direction and quality bar, not just pass work down.
- Build and govern the brand narrative framework — working closely with Head of Branding, Product Marketing, and CEO to ensure the brand story stays coherent as the product and market evolve.
- Own partner brand co-marketing — co-branded content, partner event communications, joint campaign briefs, and collateral for ecosystem partners (NVIDIA, Jetro, NIPA, VIA, system integrators). You define how GreenNode shows up alongside partners without losing brand identity.
- Develop and maintain brand guidelines for partner usage — onboard partners on co-branding rules, review partner-produced materials, and enforce brand standards across the ecosystem.
2. Brand governance & asset management (15%)
- Own GreenNode's brand asset ecosystem — guidelines, library, version control, and distribution governance across Sales, PMM, DG, and partner teams.
- Conduct periodic brand audits — ensure every customer-facing touchpoint reflects the current brand, not last year's.
- Lead production of senior sales enablement materials, flagship case study assets, and event brand packages.
- Onboard and train internal teams on brand usage — you are the standard-setter, not just the enforcer.
3. PR, media & executive communications (30%)
- Own PR campaign planning and execution — from identifying story angles to coordinating press releases, managing the media brief process, and tracking placement outcomes.
- Build and maintain media relationships — journalists, editors, industry analysts. You know who covers Vietnam's tech and enterprise space and you cultivate those relationships proactively. Work closedly with Group Media relationship team
- Lead award strategy — identify the right submissions, own the process from eligibility research through to final submission, and manage the narrative.
- Support executive communications — prepare talking points, interview briefs, and media coaching for CEO and Head of Branding ahead of press and public appearances.
- Host and facilitate media meetups — agenda, guest curation, follow-through.
4. Events & field marketing leadership (30%)
- Lead event communications strategy — own the full attendee journey from invitation through to post-event nurture, ensuring every touchpoint is brand-consistent and conversion-oriented. (hand-ons into executions)
- Manage event brand delivery end-to-end — POSM production, vendor management, on-site brand setup, and post-event brand recap.
- Be the senior brand presence on-ground at flagship events — you own the brand experience in the room, from stage design to how the team shows up.
- Manage MOU signings, executive roundtables, trade show presence, and sponsorship activation as brand moments.
5. Measurement, reporting & team leadership (10%)
- Own the monthly brand report — compile, synthesize, and present data on brand reach, engagement, share of voice, PR placements, and event attribution to CEO and leadership.
- Set and track brand KPIs in collaboration with Head of Branding — you propose what good looks like, then prove it.
- Co-Lead and coach Brand Executive with Head of Brand— assign work, review output, develop capability.
- Monitor brand chatbot and Mention.com alerts — triage, escalate, and respond where needed.
Requirements:
Must-have:
- 5–7 years experience in brand communications, marketing, or integrated campaigns — with at least 2 years in a senior individual contributor or team lead capacity.
- Proven track record managing brand presence for a B2B company — you have owned campaigns, not just supported them. You can show what you built and what it moved.
- Strong writing and speaking in Vietnamese and English — able to independently produce executive-level content, PR copy, and long-form articles in both languages.
- Experience owning events end-to-end — MOU signings, internal and external workshops, trade shows, sponsorship activations. You know what it takes to make a brand look good in a room of 300 enterprise decision-makers.
- PR and media relations experience — you have pitched stories, managed media lists, coordinated press releases, and built real relationships with journalists. AI can assist the writing; you own the facts, the angle, and the relationship.
- Strong stakeholder management — comfortable working across Sales, Product, and C-suite without losing brand direction.
Good to have:
- Experience in B2B tech, cloud, fintech, or enterprise services marketing. Familiarity with Vietnam's banking, retail, or enterprise tech media landscape is a strong advantage.
- Experience managing or mentoring junior team members.
- Fluency with tools: Canva, Figma, LinkedIn Analytics, Google Analytics, Claude, Midjourney, or equivalent AI tools that accelerate execution
- Experience with brand tracking tools — Mention.com, Brandwatch, or equivalent. Comfortable interpreting share of voice and brand health data.
