We and all personal data processors that we may engage including: (i) companies/organizations within Carlsberg Group; and (ii) third parties as our suppliers and/or professional advisers (commonly referred to as the we) shall process your personal data (Personal Data) to implement our recruitment (Purposes). Personal Data means data provided by you (written or oral) during the recruitment process. You shall ensure that Personal Data is correct, accurate, complete and up to date when it is provided to us. We reserve the right to decide the means and methods of Personal Data processing for the above Purposes. To serve the Purposes, you agree that we are entitled to transfer Personal Data overseas to the above-mentioned third parties. Personal Data processing may pose the risk of data leakage or inappropriate handling of data. We will try our best to avoid such risks. For avoidance of doubt, your application to our company is understood as your explicit authorization to us to process your Personal Data.
- Develop the local adaptation or creation of ATL development & BTL for the initiatives based on in-depth understanding of local consumers.
- Lead the developing and executing 360-degree marketing campaigns in line with brands strategy.
- Ensure excellent execution of plans from ATL to BTL and in-store to deliver campaigns objectives/KPIs through leading and engaging different stakeholders including agencies, sales and channel marketing teams.
- Assist in creation of effective media plans.
- Assist in development and execution of brand innovation projects.
- Assist in strategic development of the brand (long-term positioning and strategy, digital strategy and communication)
- Contribute to build brand and channel plans, launch/relaunch plans, 3-year Brand.
What you'll be doing:
- 6+ years marketing experience is required.
- Experience in brand management including the development and execution of media strategy, innovation and creative ideation process.
- A thorough understanding of marketing and business functions at FMCG sector.
- Demonstrated strength in marketing competence with focus on Brand Planning, Brand Strategy, Communication and Media Management.
- Ability to adapt to change and to operate effectively in time constrained and multiple priorities situation.
- Strong analytical, decision making, influence, communication & presentation skills.
- Achievement driven personality with ability to work in conditions which include multiple priorities, extended work schedules and specific time constraints.
- Pro-activity and passion to brand marketing.
- Ability to influence across and up within the organization.
- Able to inspire, motivate and lead project teams to achieve outstanding results.
- Willing for frequent business travel
