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Luxasia

Assistant Brand Manager - Haircare Category

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Job Description

LUXASIA is the leading beauty omnichannel distribution platform of Asia Pacific that has successfully enabled brand growth for more than 120 luxury beauty brands. Our integrated brand-building capabilities include luxury retail, online commerce, consumer marketing, and supply chain management. At the core of our business is a diverse and dynamic #OneTeam of 2000 talents which shapes the face of luxury beauty, and delight consumers daily across our growing footprint of 15 markets. Come join us now.

  • Brand Strategy & Execution
  • Support development and execution of annual brand plans aligned with global and regional guidelines
  • Monitor market trends, competitor activity, and consumer insights in prestige beauty
  • Track brand health metrics and identify growth opportunities
  • Ensure all activities reflect premium brand positioning and sustainability ethos
  • Product Launch & Innovation
  • Support end-to-end execution of new product launches across retail, e-commerce, and salons
  • Coordinate launch timelines, materials, forecasts, and cross-functional alignment
  • Localize global toolkits for Vietnam market
  • Integrated Marketing & Campaigns
  • Execute 360° marketing campaigns across digital, social, PR, influencer, and retail touchpoints
  • Coordinate with creative, media, PR, and digital agencies
  • Support content creation aligned with brand tone and visual identity
  • Ensure consistency across all consumer and professional communications
  • Professional Salon Channel Support
  • Partner with education and sales teams to support salon activation programs
  • Assist in development of salon marketing toolkits and promotional materials
  • Support stylist engagement initiatives and professional events
  • Help drive retail sell-out within partner salons
  • Retail & E-Commerce Activation
  • Support in-store visual merchandising updates and promotional campaigns
  • Collaborate with key retail partners and online platforms
  • Assist in planning of seasonal campaigns, gifting programs, and exclusives
  • Monitor online performance, ratings, and consumer feedback
  • Performance Analysis & Reporting
  • Track sales, market share, and campaign effectiveness
  • Analyze retail, salon, and e-commerce performance data
  • Prepare regular business updates and post-campaign evaluations
  • Provide actionable insights to improve ROI
  • Budget & Operations
  • Support P&L management
  • Ensure timely execution of projects within approved spend
  • Ensure calculated risks and focus to drive profitability
  • Coordinate internal approvals and administrative processes

Requirements


  • Bachelor's degree in Marketing, Business Administration, Communications, or a related field.
  • 2-4 years of relevant experience in marketing, brand management, merchandising, or retail operations (experience in beauty, or luxury retail is a strong advantage).
  • Solid understanding of brand management, campaign execution, and budget tracking.
  • Hands-on experience in coordinating product launches, promotions, in-store activations, and events.
  • Experience in prestige beauty or professional haircare is highly preferred
  • Exposure to salon or professional channels is a strong advantage

Benefits


As company's policy

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About Company

Job ID: 145480905

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