Purpose of Role
Support the development and execution of brand strategies to deliver market share, sales, and profit growth. The Assistant Brand Manager partners cross-functionally to translate consumer insights into impactful marketing initiatives and ensure flawless execution of brand plans.
Key Responsibilities
- Lead project execution across agencies and internal stakeholders to ensure on-time, in-full delivery.
- Manage brand budgets, A&P tracking, and campaign performance reporting.
- Collaborate with Sales, Trade Marketing, Supply Chain, Finance, Medical, and Regulatory teams to drive business objectives.
- Support the development and execution of annual brand plans, innovation launches, and marketing campaigns.
- Support digital, eCommerce, shopper marketing, and omnichannel activations to accelerate consumer engagement and conversion.
- Monitor competitive activity and industry trends to strengthen brand competitiveness.
- Analyze brand, consumer, and market performance to identify growth opportunities and actionable insights.
Qualifications
- Bachelor's degree in Marketing, Business, or related field.
- 2-4 years of experience in Brand Management, Marketing, Trade Marketing, or related commercial roles.
- Strong analytical, project management, and communication skills.
- Ability to manage multiple priorities in a fast-paced environment.
- FMCG, Consumer Healthcare, or eCommerce experience preferred.
Success Measures
- Delivery of brand growth, market share, and profit targets.
- Excellence in campaign execution and innovation launches.
- Effective cross-functional collaboration and budget management.
- Strong consumer and customer impact through data-driven marketing initiatives.
