Job Title: Asia Marketing Specialist
NOTE || This position can be based in any LTL city with a physical campus, including Beijing, Shanghai, Chengdu, Tokyo, Seoul, Saigon, or Taipei.
Ready to help shape the next chapter of LTL Language School's growth story We are seeking an ambitious marketer, passionate about Asian markets and language learning to drive our expansion into new territories.
Role Overview
Take the lead in crafting and executing cutting-edge marketing strategies for parents and students across key Asian markets including China, South Korea, Japan and Vietnam.
You'll be at the forefront, promoting our renowned language programs in Chinese, Japanese, Korean, and Vietnamese, while serving as the crucial link between our Western team and Asia's unique platforms and cultural landscapes.
What You'll Do
- Act as the driving force behind our push into Asia, putting LTL on the map with innovative campaigns and creative ideas.
- Own marketing activities on (Little Red Book), Naver, Baidu, and other high-impact Asian digital channels, ensuring our presence is both relevant and remarkable.
- Design and deliver localized content and foster authentic community engagement that truly resonates with high-net-worth parents and motivated students.
- Partner closely with our marketing and sales teams to make sure every campaign aligns with our enrolment goals and the preferences of each region.
- Track campaign performance like a pro, rapidly iterating based on real-world insights and marketplace feedback.
- Cultivate strong relationships with local influencers, agencies, and platform reps to turbocharge our reach and reputation.
What You Bring
- In-depth expertise with major Asian digital marketing channels.
- A sharp grasp of cultural nuances when speaking to affluent families and students in key Asian markets and similar settings.
- Hands-on experience designing and launching regional marketing initiatives across diverse Asian landscapes.
- Fluency in either Mandarin, Korean, or Japanese, plus a good working knowledge of English.
- Talent for collaborating with international teams and transforming local insights into winning marketing strategies.
What Sets You Apart
- A genuine passion for languages and cultural exploration.
- A proactive, get-things-done attitude paired with a fearless approach to experimentation.
- Excellent communication, both written and verbal.
- Creative, agile thinking with a willingness to pioneer new approaches.
What You'll Get
- Global flexibility. Work abroad at one of our thriving schools.
- Accelerated career growth. Your success could see you leading ambitious projects and learning plenty along the way.
- Competitive salary with a generous bonus structure.
- A vibrant, welcoming team of language buffs and cultural nerds. If that's you, LTL will become your home.
