We believe in the power of strategic design and storytelling to elevate how our brand connects with audiences. As Art Director, you will be the Country Creative Lead's key creative partner-shaping high-impact visuals, elevating brand expression, and delivering best-in-class design across major marketing initiatives.
Your primary focus is graphic design and art direction: crafting thoughtful, high-quality visuals, developing concepts, and setting a strong creative standard in the studio. You will independently own significant design projects and help evolve the visual identity through strong craft, sharp conceptual thinking, and a deep understanding of brand systems.
Motion and video capabilities are a nice to have, but not essential. What matters most is your ability to create powerful visual narratives, explore ideas fearlessly, and contribute positively to the Creative Studio culture.
As a Guru You Are Accountable For
Art Direction & High-Impact Design (Core)
- Deliver elevated graphic design and art direction across campaigns, brand work, digital assets, print, and social content.
- Transform briefs into clear, compelling visual concepts and polished final deliverables.
- Own end-to-end execution of design projects with minimal oversight.
- Maintain the highest standards of craft, typography, and visual consistency.
- Partner closely with the Country Creative Lead to co-develop ideas, mood boards, and visual directions for major initiatives.
- Contribute strong conceptual thinking and help shape the visual narrative for campaigns.
- Bring forward creative references, inspiration, and new approaches that push the brand forward.
AI-Assisted Creative Development
- Use AI tools to explore visual directions, support ideation, develop moodboards, and speed up workflows.
- Experiment with new AI capabilities and contribute insights to the studio.
- Use AI to complement-not replace-design craft and conceptual thinking.
Collaboration & Cross-Functional Partnership
- Work closely with Marketing, Product, Sales, and other stakeholders to understand business goals and translate them into effective visual design.
- Communicate clearly around creative rationale, options, and refinements.
Studio Culture & Creative Contribution
- Be a positive, collaborative, inspiring presence in the Creative Studio-sharing feedback, inspiration, and creative energy.
- Support junior team members with casual guidance when needed (no formal management expectations).
- Help uphold a culture of experimentation, craftsmanship, and continuous learning.
Quality Control & Production
- Ensure all design output is polished, accurate, and production-ready.
- Troubleshoot design challenges and proactively propose creative solutions.
Trend Awareness & Inspiration
- Stay current on global design trends, typography, culture, and AI developments.
- Introduce new ideas and references that keep the brand modern, relevant, and visually strong.
What We Are Looking For
Experience & Craft
- Proven years of experience in graphic design, art direction, or brand design in an agency or fast-paced in-house environment.
- A portfolio demonstrating strong conceptual thinking, brand systems, and high-quality design execution.
- Proven ability to take a concept from idea to final, production-ready output.
Technical Expertise (Core)
- Advanced proficiency in Adobe Illustrator, Photoshop, and InDesign.
- Deep understanding of layout, typography, composition, and visual storytelling.
- Comfort using AI design tools (e.g., Midjourney, Firefly, automation workflows).
Motion/Video (Nice to Have)
- Experience with basic or intermediate motion graphics (After Effects) or video editing (Premiere Pro).
- Willingness to learn or experiment with motion when needed.
Collaboration & Workstyle
- Strong communication skills and ability to articulate design rationale.
- Ability to work independently, manage multiple projects, and deliver under tight timelines.
- Collaborative, open, and proactive in contributing to team culture.
Bonus Skills
- Experience with Figma or familiarity with UI/UX fundamentals.
- Illustration, photography, or other complementary craft skills.
