1. Business Planning & Sales Execution
- Cascade and allocate quarterly, monthly, weekly and daily sales targets to stores within the assigned area, in alignment with the approved regional sales objectives.
- Monitor store performance and drive the execution of sales, merchandising and operational plans to achieve revenue, profitability and productivity targets.
- Analyze performance gaps and work with Store Managers to develop and implement corrective action plans.
- Monitor inventory levels, product availability and stock movement across stores; coordinate with relevant functions and other areas to address inventory issues.
- Propose, coordinate and monitor local marketing and sales activation initiatives for stores within the assigned area.
- Oversee the resolution of escalated customer complaints that exceed the Store Manager's authority.
- Collaborate with relevant departments to resolve customer feedback and complaints in accordance with company policies, while protecting customer satisfaction and the company's commercial interests.
- Ensure compliance with brand and operational standards, including employee appearance, customer service, visual merchandising, store cleanliness, lighting, sound and overall store presentation.
2. People Management & Development
- Lead, supervise and evaluate Store Managers to ensure effective execution of their responsibilities and achievement of assigned targets.
- Coach Store Managers on sales management, people management, customer service and store operations.
- Evaluate Store Managers effectiveness in training and developing their store teams.
- Coordinate and, where necessary, conduct training for Store Managers and Sales Consultants on product knowledge, selling skills, professional conduct, customer service and conflict resolution.
- Conduct periodic performance reviews for Store Managers and oversee the performance evaluation of store employees.
- Identify capability gaps and recommend appropriate coaching, training and development plans.
- Organize and participate in monthly and ad-hoc store meetings to review performance, identify operational issues and agree on corrective and preventive actions.
- Recommend and implement recognition and incentive initiatives to improve sales performance, teamwork, employee engagement and alignment with company culture.
- Participate in disciplinary processes and monitor the implementation of agreed corrective actions in accordance with company policies.
3. Market Intelligence & Customer Insights
- Monitor market trends, customer behavior and competitor activities within the assigned area.
- Provide timely market and competitor updates to support adjustments to sales, marketing and operational strategies.
- Brief Store Managers and Sales Consultants on competitor products, pricing, promotions and market activities, and recommend appropriate response actions.
- Consolidate customer and market insights to provide feedback on product assortment, product design, pricing, promotions and service improvements.
- Identify local market opportunities and propose initiatives to improve customer acquisition, conversion and retention.
4. Store Network Optimization & Expansion
- Support the evaluation and selection of potential locations for new stores, ensuring alignment with the company's retail network strategy.
- Provide market, customer and commercial insights to support new store feasibility assessments.
- Monitor the performance of stores within the assigned area and identify underperforming locations.
- Develop and recommend turnaround, relocation, format adjustment or other improvement plans for underperforming stores.
- Support new store openings and ensure operational readiness in coordination with relevant departments.
5. Other Responsibilities
- Prepare periodic and ad-hoc performance reports as required by management.
- Ensure compliance with company policies, procedures and applicable regulations across all managed stores.
- Perform other duties as assigned by management.
