About the Company
Our client specializes in health and beauty products, with a strong focus on e-commerce development. The parent company in Singapore has established a presence across major SEA markets, primarily engaged in the big health industry, offering health supplements and nutritional products.
About the Role
As an Affiliate Sales Leader, you will be responsible for expanding and managing collaborations with top e-commerce influencers on Shopee, Lazada, and other platforms in Vietnam. This role requires candidates to have an existing KOL/KOC network, effectively engage influencers, boost brand visibility, and drive influencer-led sales, ensuring strong GMV and ROI. The ideal candidate should be familiar with the Vietnamese e-commerce influencer landscape, possess strong Shopee & TikTok influencer connections, and be fluent in English or Chinese.
Main Responsibilities
- Develop and execute creator-driven sales strategies for products launched by the company across TikTok and Shopee, with direct accountability for sales performance and revenue targets.
- Break down overall sales objectives by individual product, including creator volume, content output, GMV targets, and key strategic creator partnerships.
- Manage the day-to-day activities of Affiliate Business Specialists and Interns, including task allocation, lead-list management, connection quality monitoring, and performance tracking against key milestones.
- Build and maintain a portfolio of high-priority creators, proven high-performing creators, and creators with relevant expertise, to develop long-term partnerships and drive recurring content production.
- Manage the end-to-end creator/ KOL collaboration process, covering creator outreach, response management, negotiation, product sampling, sample receipt, content publication, and conversion into sales.
- Regularly evaluate creator partnership performance based on sample utilization, content volume, GMV, conversion results, and team productivity, and recommend initiatives to optimize overall performance.
- Collaborate closely with Operations, Livestream, Content, and Supply Chain teams to ensure product links, inventory, pricing, samples, and supporting materials are prepared and available on time for creator campaigns.
Main requirements:
- Bachelor's degree or above in Marketing, Advertising, Media, e-commerce, or related fields.
- Minimum 2 years of experience in TikTok Shop, Shopee Affiliate, KOL/KOC booking, e-commerce business development, or a related field.
- Demonstrated success in TikTok creator-driven sales, with a proven track record of helping a product achieve significant sales within a short period through TikTok creators.
- Experience in team management or project leadership, with the ability to manage targets, workflows, and execution with a strong sales and results-oriented mindset.
- Strong understanding of the Vietnamese KOL/KOC market and creator collaboration processes. Existing relationships with creators or access to a TAP (Talent Agency Partner) network would be an advantage.
- Strong capabilities in data analysis, negotiation, execution, stakeholder management, and cross-functional collaboration.
- Fluent in either English or Chinese, with proficiency in at least one of these languages required for daily communication and business operations.
- Highly adaptable, able to thrive in the fast-paced e-commerce industry.
