Responsibilities:
A. Brand-Client Affiliate Management (Key Brand Portfolio)
- Client & portfolio ownership: Own the portfolio of key brand clients currently using OnPoint's affiliate service; act as the primary point of contact and grow account value and satisfaction.
- Target ownership: Deliver monthly, quarterly and annual GMV/Revenue targets for each key brand through affiliate marketing on TikTok Shop, Shopee and social platforms.
- Affiliate strategy per brand: Build and execute affiliate strategies and campaign calendars (video + livestream) tailored to each key brand's category, seasonality and commercial objectives.
- Campaign management: Own end-to-end campaigns – briefing, proposal, commercial terms, content-affiliate matching, launch and optimization across video and livestream.
- Commercial & negotiation: Negotiate commission and commercial terms; build and retain strong brand-client and creator partnerships; identify upsell and service-expansion opportunities.
- Performance & budget: Monitor performance, optimize ROI and budget efficiency, and deploy backup plans when brand targets are at risk.
- Team leadership: Lead, coach and manage the affiliate team serving the portfolio; set goals, review performance, and build a goal-oriented, high-accountability culture.
B. Affiliate Operations
Builds and owns the operational backbone of affiliate delivery – the working flow, RACI, SOPs and data flow/reporting line – so that the affiliate service scales reliably across brands and teams.
- Build the affiliate working flow: Design and document the end-to-end affiliate working flow (client brief → revenue plan → recruitment/onboarding → campaign setup → execution → monitoring/optimization → reconciliation & payout → reporting) with clear hand-offs, timelines and SLAs across Content, Media, Livestream, Planning & Solution and Commercial, standardized to be repeatable and to onboard new key brand clients quickly.
- Build the RACI: Define and enforce a clear cross-team RACI (Responsible, Accountable, Consulted, Informed) for every step of affiliate delivery, aligning ownership between Affiliate, Commercial (hunting/account) and enabling teams (Content, Media, Livestream, Planning) to eliminate overlap and gaps.
- Build the SOPs: Build the affiliate SOP set – onboarding & KYC, commission setup & payout reconciliation, campaign briefing & content-affiliate matching, performance tracking & reporting cadence, escalation & backup-plan, and data accuracy & platform tool administration.
- Build the data flow & reporting line: Design the affiliate data flow and reporting line – sources (platform back-office, dashboards, payout data), owners, refresh cadence and single source of truth – with standard dashboards and clear metric definitions (GMV, revenue, commission, ROI) for affiliates, brand clients and HOD, driving automation to reduce manual, error-prone reporting.
Requirements:
- Bachelor's degree in Marketing, Business or related field, or equivalent relevant experience.
- 3–5 years in affiliate marketing on e-commerce platforms (TikTok Shop, Shopee, Lazada) and social platforms (TikTok, YouTube, Facebook), ideally with agency or platform background.
- Proven track record managing brand/client portfolios and achieving commercial (GMV/Revenue) targets through affiliate/influencer campaigns; Key brand client category experience is a strong plus.
- Hands-on experience building working flows, RACI, SOPs and reporting/data structures for a service or operations team.
- Strong plus: managing a sizeable monthly GMV target and/or operating mega livestream sessions.
- Analytical mind – able to handle large data sets, define metrics, and turn data into actionable decisions.
- Strong written and verbal communication skills in both English and Vietnamese.
Benefits:
- Salary: Negotiable
- Incentive monthly
- Phone allowances
- Full salary in probation
- Tet, performance bonus
- Premium Health Insurance
- Full insurance package
- 15 Annual Leave + 3 Sick Leave
- Work from home: 1 day/week
- Laptop provided
