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Account Executive

  • Posted 16 days ago
  • Be among the first 10 applicants

Job Description

About ADA

ADA is a leading data and artificial intelligence (AI) company that designs and executes integrated digital, analytics, and marketing solutions. We operate in 12 markets in Asia and partner with leading brands to drive their data and digital maturity.

  • Client facing – accountable for Brand overall satisfaction
  • Monthly campaign discussion with Brand
  • Ensure visual assets for all various mini campaigns are ready to be passed on
  • Understand all details on promo mechanic – which are focused SKU, what items are included in each focused sets, what are the GWPs entitled for each tiering
  • Analyze performance metrics and adjust content strategies to improve engagement and reach
  • Understand Brand Guideline, Do's and Don'ts and Product information (KT workshop / meeting needs to be arranged)
  • Develop detailed brief deck for livestream/video production request from brands

Ø Which background/concept to use when

Ø Where are all the finalized visuals

Ø What promo for each campaign

Ø What SKU to push for each campaign

  • Manage all enquiries / questions / complaints from Brand (except technical issues during livestream)
  • Ways to improve livestream sales, engagement rate, watch time, conversion rate & quality
  • Work with Content Creator for the latest TikTok trends and incorporate them into our content strategy
  • Work with Content Creator to propose ideation to brands with a combination of branded content, product focused, latest trend, UGC etc
  • Analyze performance metrics and adjust content strategies to improve engagement and reach
  • Work with Content Creator to ensure all content is consistent with our brand voice and guidelines.
  • Data Extractions & Analytics
  • Brand Performance Tracking & Host Performance Tracking
  • Monthly Business Review

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Unfortunately, we are only able to contact shortlisted applicants. We encourage you to continuously visit our website www.adaglobal.com for regular updates on available roles

We transform businesses using data, AI and tech | ADA

Pioneers in data and analytics, we are powering global marketing and commerce digital transformation with data and AI-led impact. Learn more here!

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About Company

Job ID: 152293621

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