I. M t? cng vi?c

Ph? trch ton b? ho?t ??ng marketing cho s?n ph?m Th? tn d?ng s? & Mua tr??c tr? sau (BNPL) ho?c Vay ti?n tr?c tuy?n, Vay mua xe cc s?n ph?m co-branding h?p tc v?i cc ??i tc sn th??ng m?i ?i?n t?, th??ng m?i l?n, d??i s? qu?n l c?a Tr??ng phng Marketing HO v Gim ??c kinh doanh s?n ph?m.
L?p k? ho?ch marketing t?ng th? v chi ti?t nh?m ??t ???c cc m?c tiu ?i theo hnh trnh c?a khch hng: t? brand awareness, engagement, consideration, conversion chuy?n ??i thnh khch hng s? d?ng s?n ph?m, khuy?n khch khch hng duy tr s? d?ng s?n ph?m v t?ng c??ng m?c ?? trung thnh, hi lng c?a khch hng sau khi ? s? d?ng s?n ph?m. Trong ?, ty t?ng s?n ph?m v giai ?o?n s? t?p trung vo ph?n performance marketing (t?ng c??ng chuy?n ??i, t?i ?u ph?u hnh trnh khch hng) ph?i h?p cng ??i tc th??ng m?i; ho?c t?p trung vo ph?n brand awareness.
Ln k? ho?ch v tri?n khai cc chi?n d?ch khuy?n m?i sng t?o v hi?u qu?, trn c? s? h?p tc ??i tc th??ng m?i nh?m ??t ???c cc m?c tiu marketing.
Qu?n l fanpage/website/knh digital c?a s?n ph?m, ??m b?o tun th? brand guideline v policy n?n t?ng, ??ng th?i ??t ???c cc m?c tiu v? ti?p c?n, t??ng tc, traffic.
Tr?c ti?p vi?t/duy?t content c? b?n: tin khuy?n m?i, bi fanpage, xy d?ng landing page, brief creative video, bi PR
Ph?i h?p cc nhn s? chuyn mn lin quan ?? tri?n khai cc knh digital marketing nh? in-app notification, in-app banner, in-app pop up, SMS, ZNS, Zalo OA broadcast, social media retargeting (Facebook, Google, TikTok Ads), CRM-based campaigns, communities.
Theo di, ?o l??ng v bo co cc ch? s? v? awareness, engagement, leads, conversion, loyalty.
Th?c hi?n cc nhi?m v? khc lin quan marketing s?n ph?m ti chnh d??i s? phn cng c?a ban lnh ??o.

II. Yu c?u

1.Trnh ?? h?c v?n

T?t nghi?p ??i h?c tr? ln chuyn ngnh Marketing, Qu?n tr? kinh doanh, Truy?n thng, Ti chnh ho?c c ch?ng ch? lin quan Digital Marketing ho?c t?t nghi?p cc l?nh v?c lin quan

2. Kinh nghi?m lm vi?c

?u tin ?ng vin c trn 03 n?m kinh nghi?m marketing s?n ph?m d?ch v?
?u tin kinh nghi?m trong l?nh v?c ti chnh, fintech, ngn hng, th??ng m?i ?i?n t?, digital
C kinh nghi?m tri?n khai digital performance ho?c co-branding campaign

3. Ki?n th?c chuyn mn

Marketing tch h?p: branding, digital, PR, event. Digital performance: Facebook Ads, Google Ads, TikTok Ads, CRM automation, SMS/ZNS
Hi?u hnh vi khch hng trong l?nh v?c ti chnh c nhn l l?i th?

4. K? n?ng

?u tin ?ng vin c t? ch?t n?ng s?ng, sng t?o, linh ho?t
L?p k? ho?ch, qu?n l d? n
Vi?t n?i dung, brief creative r rng
Phn tch d? li?u, bo co KPI
Giao ti?p, ph?i h?p ?a phng ban v ??i tc
Kh? n?ng ch?u p l?c, qu?n l nhi?u d? n song song
Ti?ng Anh giao ti?p t?t

5. Th?i gian ??a ?i?m lm vi?c:

Th?i gian: Th? Hai -Th? Su (8h30 - 17h30)
??a ?i?m: 43 Th?o ?i?n, HCM

6. Yu c?u h? s?

CV ti?ng Vi?t ho?c ti?ng Anh
Portfolio/Case study chi?n d?ch ? tri?n khai (n?u c)
B?ng c?p, ch?ng ch? lin quan

III. Ch? ?? quy?n l?i

1. Thu nh?p & Phc l?i

M?c l??ng c?ng: th?a thu?n theo n?ng l?c
Ph? c?p ?n tr?a: 500.000 VN?/thng
L??ng kinh doanh: H?p d?n, th??ng theo qu, d?a trn k?t qu? v hi?u qu? cng vi?c

2. Ch? ?? lm vi?c & ?i ng?

Th?i gian lm vi?c: 8h30 - 17h30,Th? Hai Th? Su (ngh? Th? B?y & Ch? nh?t)
B?o hi?m ??y ??: BHXH, BHYT, BHTN theo quy ??nh Nh n??c
Gi b?o hi?m s?c kh?e m? r?ng dnh ring cho CBNV VietCredit
Chnh sch phc l?i: Hi?u h?, ngh? php n?m, php thm nin
Th??ng cc d?p l?: T?t, 8/3, 20/10, Trung thu (ti?n m?t ho?c hi?n v?t)
Teambuilding Du l?ch ??nh k?: 2 l?n/n?m
Tham gia cc ho?t ??ng v?n ha th? thao n?i b? g?n k?t, si n?i

3. C? h?i pht tri?n

C? h?i th?ng ti?n ln cc v? tr Chuyn vin cao c?p / Tr??ng nhm / Qu?n l c?p cao
Lm vi?c trong mi tr??ng chuyn nghi?p, ti?p xc ??i tc ?a d?ng trong l?nh v?c ti chnh ngu?n v?n
Ti?p c?n h? th?ng ki?m sot & ?nh gi tn d?ng t? ??ng th?c ti?n
?o t?o bi b?n v ??nh k? v? chuyn mn v k? n?ng qu?n l
Tham gia cc ch??ng trnh pht tri?n n?ng l?c n?i b? c?a VietCredit.

Senior Performance Marketing Executive (Global Market)

Performance Marketing Lead

Digital Performance Marketing Executive