Product Marketing Manager (6-7 Years of Experience)

Location: Bengaluru

Work mode: hybrid

Type: full time

Experience: 6–7 years

Required skills: Product Positioning & Messaging, Go-to-Market (GTM) Strategy, Sales Enablement

Product Marketing, Healthcare/MedTech Marketing, Market & Competitive Research, Strategic, Communication & Storytelling, Cross-functional Stakeholder Management, Product Launch Management, Customer Value Proposition Development.

VisioGen is a human-verified AI patient communication platform built for ophthalmology clinics. Our platform enables AI-assisted, clinically governed patient communications that improve patient engagement and consultation outcomes.

We are looking for a Strategic Product Marketing Manager to drive product messaging, sales enablement, and strategic communications for the US healthcare market. This role will work closely with Product Management, Commercial teams, and Leadership to translate complex product capabilities into compelling customer and internal narratives.

This is not a content writing role. The focus is on developing product messaging, creating strategic marketing assets, and guiding content direction in collaboration with the content team.

What you'll do

• Develop product positioning, messaging, and value propositions.
• Create executive presentations, product marketing decks, and customer-facing collateral.
• Lead sales enablement initiatives, including battle cards, one-pagers, FAQs, and product brochures.
• Partner with Product and Commercial teams on product launches and go-to-market initiatives.
• Drive internal communications related to product updates, launches, and business initiatives.
• Define messaging frameworks and provide strategic direction to the content team to ensure consistency across all marketing assets.
• Conduct market, customer, and competitive research to strengthen product positioning.

What we're looking for

• 6–8 years of experience in Product Marketing or Strategic Marketing.
• Strong exposure to the US healthcare, MedTech, Healthcare SaaS, or Medical Devices industry.
• Proven experience developing product messaging and sales enablement materials.
• Excellent presentation, storytelling, and communication skills.
• Experience working cross-functionally with Product, Sales, and Leadership teams.
• Ability to simplify complex technical concepts into clear business value.
• Experience in AI-powered healthcare solutions or digital health.
• Familiarity with product launch planning and go-to-market strategies.
• Exposure to ophthalmology or medical device marketing is a plus.