Job Description
Job Requirements
- Digital Marketing Strategy & Planning
- Develop annual and quarterly digital marketing plans aligned with business objectives.
- Create and manage the digital marketing calendar.
- Design customer acquisition journeys across awareness, consideration, lead generation, and conversion stages.
- Develop paid, owned, and earned media strategies.
- Monitor campaign performance and generate actionable insights through dashboards and analytics.
- Collaborate with agencies and stakeholders on digital strategy, budgets, and execution plans.
- Lead Generation & Performance Marketing
- Drive B2B lead generation campaigns through Google Ads, LinkedIn, Meta, industry portals, and lead-generation partners.
- Build and execute targeted campaigns for HR, Procurement, Sales, Marketing, Channel Management, and CXO audiences.
- Optimize campaigns to improve lead quality and conversion rates.
- Track and report key metrics such as Traffic, Leads, MQLs, SQLs, Opportunities, CPL, CPQL, and Lead-to-Opportunity conversion.
- Deliver qualified leads that contribute to revenue growth.
- Marketing Automation & Lead Nurturing
- Manage end-to-end B2B marketing campaigns using Salesforce Marketing Cloud and other automation platforms.
- Build automated lead nurturing journeys and lead scoring frameworks.
- Improve MQL-to-SQL conversion rates through targeted engagement programs.
- Ensure seamless lead handoff and collaboration with sales teams.
- Manage landing pages, customer data, campaign tracking, and marketing automation operations. [
- Content Marketing & Campaign Management
- Create and execute content-driven marketing campaigns.
- Develop case studies, brochures, whitepapers, gifting solution guides, and thought leadership content.
- Create digital assets including emailers, banners, videos, infographics, and campaign creatives.
- Develop personalized communication for key accounts and industry segments.
- Ensure all marketing communications align with brand guidelines.
- Website & E-commerce Management
- Manage website performance and user experience initiatives.
- Monitor website analytics, traffic trends, and conversion performance.
- Recommend and implement improvements to enhance website effectiveness.
- Support digital commerce initiatives and online lead acquisition efforts.
- Sales Enablement
- Develop and maintain corporate gifting presentations, catalogs, and sales collateral.
- Create industry-specific marketing materials for Employee Recognition, Long Service Awards, Channel Rewards, Milestone Programs, and Festive Gifting.
- Support sales teams with relevant content and marketing tools to improve customer engagement and conversion.
- Drive digital distribution of catalogs and sales materials.
- Analytics & Reporting
- Build dashboards for campaign performance monitoring.
- Analyze digital marketing effectiveness and identify opportunities for improvement.
- Track business KPIs and provide recommendations to optimize marketing investments.
- Present insights and reports to management and business stakeholders.
- Agency & Vendor Management
- Identify, evaluate, and onboard marketing, creative, and digital agencies.
- Manage agency relationships, contracts, budgets, and performance.
- Negotiate commercial terms and monitor deliverables against agreed SLAs and SOWs.
- Continuously evaluate vendor effectiveness and recommend improvements or renewals.
Work Experience
Educational Qualification
- MBA from a premier institute, preferably with a specialization in Marketing.
- Performance makreting specialist
- Google-certified professional in SEO and SEM preferred.
- Certifications or hands-on experience in Marketing Automation and Account-Based Marketing (ABM) platforms preferred.
Relevant Experience
- 5-8 years of experience in Digital Marketing, Performance Marketing, or Demand Generation roles.
- Proven experience in B2B lead generation and performance marketing campaigns.
- Experience in Retail, FMCG, E-commerce, Corporate Gifting, or Digital Agency environments.
- Hands-on experience in managing digital acquisition campaigns across Google Ads, LinkedIn, Meta, and other lead-generation channels.
