Job Summary
The Marketing Content Manager will lead the development and execution of the company's content and brand communication strategy. This is a global role responsible for creating compelling content, strengthening brand positioning, and developing marketing assets that support product launches, customer engagement, and business growth.
Key Responsibilities
- Develop and execute content marketing strategies aligned with business objectives.
- Create messaging and content for products, solutions, applications, and industry segments.
- Develop marketing assets including brochures, datasheets, product webpages, technical articles, case studies, videos, and presentations.
- Partner with Product Management, Engineering, Sales, and external agencies to produce high-quality content.
- Support global branding initiatives and ensure consistency in messaging and visual identity.
- Measure content performance and optimize content strategies based on insights and business needs.
Key Requirements
- Bachelor's degree in Marketing, Communications, Business, Engineering, or a related field.
- 10+ years of experience in Content Marketing, Product Marketing, Corporate Communications, or B2B Marketing.
- Strong content creation, storytelling, and messaging development skills.
- Experience working in industrial, manufacturing, automotive, electronics, or technology sectors preferred.
- Ability to translate technical information into customer-focused marketing content.
- Excellent stakeholder management and project coordination skills.
