Manager, Marketing (Senior Lead, Marketing)

The Global Finance & Technology Network (GFTN) is a not-for-profit organisation established by the Monetary Authority of Singapore (MAS). We convene decision-makers across finance, technology, and policy to shape the future of the financial system through global partnerships that drive innovation and create positive impact worldwide.

GFTN hosts a worldwide network of forums and programmes; advises governments and companies on policies and the development of digital ecosystems and innovation within the financial sector; offers digital infrastructure solutions, and plans to invest in financial technology startups through its upcoming venture fund, with a focus on inclusion and sustainability.

We are looking for marketing manager to drive integrated marketing campaigns across GFTN's products, platforms, and initiatives. This role sits at the intersection of content marketing, product marketing, and campaign execution. You will shape compelling narratives, develop go-to-market strategies, and own end-to-end campaign delivery - whether that's launching a digital product, driving registrations for a global forum, or building awareness for a new content platform.

You are a strategic thinker who can translate complex ideas into compelling stories and use data to optimise performance. You'll bring a product marketing mindset to everything you do - understanding audiences, crafting positioning, and continuously improving based on what the data tells you.

Job Description:

Campaign Strategy & Go-to-Market

• Own end-to-end marketing campaigns, from strategy and positioning through execution to performance analysis.
• Develop audience-centric go-to-market strategies for GFTN products, platforms, and initiatives.
• Define campaign messaging, value propositions, and creative direction that cut through the noise.
• Be accountable for campaign outcomes including registrations, engagement, pipeline, revenue, not just activities.

Content Marketing & Storytelling

• Craft compelling narratives that communicate GFTN's value and resonate with our global audience of policymakers, financial institutions, and technology leaders.
• Develop content strategies that support campaign objectives - thought leadership, demand generation, and brand building.
• Write and edit high-quality marketing copy - EDMs, landing pages, social content, campaign assets.
• Repurpose insights, research, and event content into engaging formats for different channels and audiences.

Integrated Campaign Execution

• Plan and execute multi-channel campaigns spanning email, social media, website, and paid media.
• Lead email marketing - segmentation, copywriting, automation sequences, A/B testing.
• Drive social media strategy and content that builds audience and engagement.
• Coordinate across creative, performance marketing, and operations to deliver integrated campaigns on time and on target.

Data-Driven Optimisation

• Use data to drive decisions, not just to report, but to actively improve campaign performance.
• Implement tracking, testing, and measurement as standard practice (UTMs, A/B tests, conversion analysis).
• Analyse what's working, diagnose what's not, and iterate quickly.
• Translate insights into clear recommendations for leadership and stakeholders.

Our Ideal Candidate:

Experience & Background

• 6–10 years of experience in marketing, with a strong foundation in content marketing, product marketing, or integrated campaigns.
• Excellent writing and storytelling skills - you can craft narratives that engage and convert.
• Proven ability to develop and execute campaigns that deliver measurable business outcomes.
• Hands-on experience with website management, email marketing, social media, and marketing automation platforms (HubSpot preferred).
• Comfortable working across the marketing mix - content, digital, performance, and brand.

Mindset & Capabilities

• Strategic and creative: You can think big-picture about positioning and audiences, and translate that into creative work that stands out.
• Data-driven: You use analytics to inform strategy, not just to measure it. You're comfortable with metrics, testing, and optimisation.
• Critical thinker: You question assumptions, diagnose problems, and make smart trade-offs. You push back when something doesn't make sense.
• Attention to detail: You maintain high standards for quality in copy, in execution, in everything you deliver.
• AI-curious: You're excited about leveraging AI tools to improve efficiency, creativity, and output.