Manager - Business Development - Chennai & Mumbai

Purpose of the role : The primary purpose of this role is to drive student enrolments, market expansion, and stakeholder engagement across institutions, schools, and recruitment partners within the assigned region.

Department : Marketing & Recruitment

Hours of Duty : Full Time

Location of Work : Chennai & Mumbai

No. of Open Positions : 2

Note: This role will involve travel for promotional activities and events within India and working over the weekends.

ESSENTIAL SKILLS REQUIRED AND QUALIFICATIONS

Qualifications: Master's degree from a recognized university.

Experience:6 to 8 years of relevant experience in international education, student recruitment, business

development, partnerships, or a related field.

Key Skills :

• Proven experience in student recruitment, business development, and stakeholder relationship management within the education sector.
• Strong understanding of institutional engagement, school outreach, and recruitment partner ecosystems.
• Demonstrated ability to achieve enrolment, conversion, and regional growth targets.
• Sound knowledge of international admissions processes, application management, visa requirements, and compliance standards.
• Strong market awareness with the ability to identify trends, opportunities, and competitive insights to drive business growth.
• Experience in planning and executing recruitment activities including school fairs, institutional presentations, webinars, workshops, and conversion campaigns.
• Excellent interpersonal, communication, presentation, and relationship-building skills with the ability to engage diverse stakeholders.
• Strong organizational and project management skills with the ability to manage multiple priorities and deadlines simultaneously.
• Ability to analyse data, monitor performance metrics, and provide actionable insights to support decision-making.
• Proactive problem-solving skills with a customer-centric approach to student and partner engagement.
• Strong ability to work independently as well as collaboratively in a fast-paced and dynamic environment.
• Proficiency in CRM systems, reporting tools, and Microsoft Office applications.
• Willingness to travel extensively within the assigned region for recruitment activities, events, and partner engagement.

KEY RESPONSIBILITY AREAS (KRAs)

Student Recruitment & Business Growth

·  Achieve enrolment targets across Institutional, School, and Agent channels within the assigned region.

·  Drive regional contributions through targeted recruitment and business development initiatives.

·  Support conversion activities through counselling sessions, webinars, AMA sessions, UC follow-ups.

·  Ensure achievement of application, offer, conversion, and enrolment targets.

Institutional Engagement

·  Develop and maintain relationships with universities, colleges, academic institutions, and strategic stakeholders.

·  Identify opportunities to enhance student recruitment, market presence, and institutional collaboration.

·  Promote the full academic portfolio and priority programs across assigned markets.

·  Represent the organization at institutional events, workshops, seminars, and meetings.

·  Build market intelligence and provide insights on competitor activity and emerging opportunities.

·  Drive growth in regional contribution and key cities.

·  Promote growth across academic portfolios and priority programs.

·  Develop expertise in institutional offerings, market trends, student preferences, and competitor activity.

School Development & Outreach

·    Build and maintain strong relationships with schools, counsellors, principals, and key education stakeholders.

·   Develop a sustainable undergraduate student pipeline through school engagement activities.

·   Attend & represent Deakin at school fairs, career guidance sessions, parent interactions, presentations, and student engagement programs.

·   Increase awareness and visibility of undergraduate pathways and academic offerings.

·   Identify and develop priority schools and key cities to drive enrolment growth.

Agent Relationship Management

·  Support Marketing Managers in managing relationships with recruitment partners and facilitating timely resolution of application, admission, and conversion-related queries.

·  Assist in the execution of agent engagement initiatives and agent-led recruitment activities across the assigned region.

·  Provide timely admission guidance and operational support to agents to improve application quality, conversion outcomes, and overall partner performance.

Reporting & Operational Excellence

·   Provide timely and accurate reporting on pipelines, conversions, enrolments, and partner performance.

·   Maintain CRM discipline and data accuracy.

·   Support leadership with forecasting, insights, and market intelligence.