Manager - B2C Retail and Inside Sales-Training | Upskilling | EdTech | Professional Certification

5-10 Years

Posted a day ago
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Job Description

Hiring: Manager – B2C, Retail & Inside Sales

Industry: Training | Upskilling | EdTech | Professional Certification

Department: Sales & Business Development

Experience: 5–10 Years

Role: Manager – B2C, Retail & Inside Sales

Employment Type: Full-Time

Work Mode: Work From Offic

Location: Noida

About The Role

We are looking for a highly driven, target-oriented and commercially strong Sales Manager to lead our B2C, Retail and Inside Sales business in the Training & Upskilling industry.

The ideal candidate will be responsible for revenue generation, sales team management, lead-to-enrollment conversion, retail/direct sales, sales funnel optimization, forecasting and overall business growth.

This is a hands-on leadership role for someone who can not only manage a sales team but also actively drive closures, improve conversion ratios, build sales processes and create a high-performance sales culture.

⭐ Preferred Industry Background

Candidates with experience in Upskilling / EdTech / Professional Training / Online Learning / Certification / Career Education / Higher Education / Vocational Training will be strongly preferred.

Experience With Leading Upskilling/EdTech Companies Is An Added Advantage, Particularly Candidates Who Have Worked With Organizations Selling Programs In Areas Such As

Technology & IT Upskilling
Cloud & DevOps
Cybersecurity
Data Science & AI/ML
Software Development
Digital Marketing
Professional Certifications
Career Transformation / Job-oriented Programs
Executive Education / Higher Education

Key Responsibilities

Sales & Revenue Ownership
Own and deliver monthly, quarterly and annual B2C sales and revenue targets.
Drive enrollments, collections and revenue through Inside Sales and Retail/Direct Sales channels.
Develop and execute sales strategies to consistently achieve and exceed targets.
Monitor daily, weekly and monthly sales performance and take corrective actions.
Drive high-value closures and support the team in converting critical/high-intent prospects.
B2C & Inside Sales Management
Lead and manage the B2C Inside Sales team responsible for learner acquisition and enrollment.
Manage the complete sales funnel—from lead allocation and qualification to counselling, follow-up, closure and payment.
Improve lead-to-call, call-to-connect, counselling-to-enrollment and lead-to-revenue conversion ratios.
Establish strong follow-up mechanisms and ensure no qualified lead is left unattended.
Drive consultative and need-based selling rather than transactional selling.
Retail / Direct Sales
Develop and manage retail/direct learner acquisition channels.
Identify opportunities for offline and on-ground sales, partnerships, events, seminars, workshops and local business development.
Build strategies to increase walk-ins, direct enquiries, referrals and retail enrollments.
Work closely with marketing and operations teams to maximize lead generation and conversion from retail initiatives.
Team Leadership & Performance Management
Lead, mentor and motivate Sales Executives, Counsellors, Team Leaders and other sales resources.
Set individual and team-wise targets and monitor achievement.
Conduct daily huddles, pipeline reviews, performance reviews and sales coaching sessions.
Identify performance gaps and implement corrective action plans.
Conduct role plays, mock calls and objection-handling sessions.
Build a high-performance, accountable and target-driven sales culture.
CRM, MIS & Sales Analytics
Ensure 100% CRM discipline and accurate recording of lead/customer interactions.
Monitor the complete sales pipeline and ageing of leads.
Prepare and review Daily / Weekly / Monthly Sales MIS and Revenue Reports.
Track KPIs including:
Leads
Connects
Qualified Leads
Counselling
Follow-ups
Conversion %
Enrollments
Revenue
Collections
Average Ticket Size
Revenue per Counsellor
Lead-to-Enrollment Ratio
Provide accurate sales forecasts to senior management.
Process & Conversion Optimization
Identify bottlenecks across the sales funnel and implement improvements.
Develop effective sales scripts, pitches, objection-handling frameworks and follow-up strategies.
Work with Marketing to improve lead quality, campaign performance and CAC-to-revenue efficiency.
Work with Academic/Product/Operations teams to improve the learner enrollment journey.
Continuously monitor competitor offerings, pricing, programs and sales practices.

Candidate Profile

We Are Looking For Someone Who Is

A strong people manager and sales leader.
Highly target-oriented with a proven record of achieving revenue numbers.
Strong in B2C / Inside Sales / Direct Sales / Retail Sales.
Experienced in selling high-ticket education, training, certification or upskilling programs.
Excellent at consultative selling, negotiation, objection handling and closing.
Data-driven and comfortable working with CRM and sales dashboards.
Strong in coaching and developing sales teams.
Comfortable working in a fast-paced, high-growth and target-driven environment.
Strong in communication, presentation and stakeholder management.
Hands-on, proactive and capable of taking ownership of business outcomes.

Must-Have Experience

Mandatory / Strong Preference

5+ years of overall Sales experience.
2–3+ years of experience in B2C / Inside Sales team management.
Experience in EdTech / Upskilling / Training / Professional Education / Certification / Higher Education preferred.
Proven experience in managing revenue targets and sales teams.
Experience working with CRM, dialers and sales MIS.
Strong understanding of the complete B2C sales funnel.

⭐ Added Advantage

Candidates with prior experience in leading Upskilling / EdTech organizations or competing training and certification companies will have an advantage.

Relevant exposure to companies operating in online learning, professional upskilling, technology training, bootcamps, certifications or career-focused education will be highly valued.

Education

Bachelor's degree in any discipline required.
MBA / PGDM in Sales, Marketing or Business Management will be an advantage.

What We Expect From You

Target Ownership | Revenue Mindset | Team Leadership | Strong Closures | Data-Driven Decision Making | Sales Discipline | Customer-Centric Selling | Execution Excellence

If you are a high-energy Sales Manager who thrives on targets, enjoys building high-performing teams and has a strong background in B2C Upskilling/EdTech sales, we would like to hear from you.

Apply Now

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