Key Account Manager

About us

Wellous Group is a fast-growing health and wellness company dedicated to delivering innovative, high-quality products that enhance everyday living. With a strong focus on research, product development, and brand excellence, we aim to create trusted solutions that support healthier lifestyles.

About the role

The Key Account Manager responsible to manage business for the assigned trade retailers through strategic partnership & new business development, driving annual sales target achievement, build customer relationships, and effective in-store execution.

Key Activities

Sales Operations & Revenue Growth

• Responsible and accountable for delivering sales target of the assigned retailers.
• Manage day-to-day sales operations including order coordination, stock availability, and inventory management.
• Proactively manage new product listings, maximize distribution and visibility.
• Establish close liaison with internal Marketing/Trade Marketing to explore new products/ range optimization and other business opportunities, promotions, discounts, pricing, trade deals and online-offline related activities.
• Prepare sales forecasting and work with supply chain to ensure stock availability and service levels.

Customer Relations Management

• Drive strong in-store execution, including stock availability, merchandising, pricing and promotion compliance.
• Independently manage relationships with assigned retailers, including regular visits and sales follow-ups
• Support major retailer chains on account servicing, promotional alignment, and business reviews.
• Execute negotiations with retailers to achieve distribution, visibility, and sales targets.
• Gather market intelligence, competitor activities, and customer feedback from the field.

In-Store Execution & Sales Tracking

• Drive strong in-store execution, including stock availability, merchandising, pricing and promotion compliance.
• Work with merchandisers and promoters to maintain execution standards.
• Implement key visibility drivers such as shelving, displays, events and promotional setups.
• Conduct regular store checks and follow up on gaps to minimize lost sales.
• Track and analyse sales & execution performance while identify areas for improvement.
• Monitor promotion effectiveness and provide feedback for future improvements.

Qualification

• Recognised diploma / degree in Business Marketing or in other related discipline.
• Minimum five (5) years of strong sales track record in FMCG preferable in Pharmacy channel.
• Good in Excel, Word and PowerPoint & presentation skills
• Good negotiation skill with strong sales fundamentals and understanding of ordering processes.
• Possesses basic Key Account Management capabilities.
• Dynamic, result-oriented and self-motivated.
• Strong communication skills across all levels; proficiency in additional languages (e.g., Mandarin) is an advantage.
• Flexibility and adaptability: be open to changing priorities and tasks that may be time sensitive.