Growth Marketing Manager

Role: Growth & Marketing Manager

Function: Growth & Marketing

Location: HSR, Bangalore

Type: Full-time

Industry: Information Technology & Services, Financial Technology, Artificial Intelligence

About Company

An AI-powered equity research platform built for institutional buy-side professionals. The platform automates earnings analysis, company primers, risk tracking, proxy reviews, and idea generation using proprietary AI agents.

Co-founded by two IIT-BHU graduates with deep expertise in finance and AI/ML engineering. The company has raised a $2.5M seed round and subsequently closed an $8M Series A, onboarding hundreds of institutional clients.

It operates with a distributed team across Bengaluru and the US, with engineering headquartered in HSR, Bangalore. The culture is deeply collaborative, with domain experts and engineers working in tight loops to ship product fast.

Position Overview

This role owns the full conversion funnel from newsletter email open to demo booked — the primary growth lever for the company's institutional go-to-market motion. The company's AI agents automatically generate personalised investment research newsletters for each fund based on their holdings; this person's job is to maximise what happens after the email lands. Beyond email, the role drives ABM campaigns targeting hedge funds and asset managers, grows the company's organic Twitter/X presence in the fintwit community, and sharpens the website's conversion to demos.

Role & Responsibilities

• Own end-to-end email funnel performance — deliverability, open rates, CTR, and demo booking conversion — for AI-generated personalised newsletters sent to institutional clients
• Run continuous A/B experiments across subject lines, send timing, audience segmentation, CTAs, and landing pages to systematically lift open-to-traffic and traffic-to-demo rates
• Revamp the company website: sharpen messaging for the buy-side audience and improve conversion from organic and paid traffic to demo bookings
• Drive SEO and AEO (answer engine optimisation) so the company surfaces prominently in both traditional search and AI assistants queried by finance professionals
• Build and execute ABM campaigns targeting hedge funds, multi-manager platforms, mutual funds, RIAs, and wealth managers — including account list building, personalised outreach sequences, and sales alignment
• Grow the company's Twitter/X presence organically within the finance and fintwit community through content strategy, posting cadence, and active engagement
• Track and report on full-funnel metrics — email opens, CTR, website traffic, demos booked, outbound reply rates, and X engagement — and iterate based on data

Must Have Criteria

• 5+ years in growth marketing, demand generation, or B2B marketing
• 2+ years of continuous tenure at a vertical SaaS company (product built for a specific niche, not horizontal)
• Experience at a Series A or later stage startup
• Hands-on experience designing and executing ABM campaigns end-to-end
• Demonstrated track record of growing an organic Twitter/X audience (not ad-driven)
• Proven use of email as a growth channel with measurable impact on traffic and pipeline

Nice to Have

• Prior experience marketing to financial services, hedge funds, or investment research audiences
• Comfortable with marketing automation and CRM tools
• Familiarity with AI/LLM products or the MCP ecosystem
• MBA from a top-tier institution
• Experience at a fast-moving, high-growth startup with a lean GTM team

What We Offer

• Early equity stake at Series A stage with significant upside as the company scales on Wall Street
• Full ownership of the company's marketing function with direct influence on GTM strategy
• Close collaboration with a co-founder who spent 15 years on Wall Street, providing rare domain depth
• Opportunity to build the marketing playbook from the ground up at a high-traction AI company