Digital Marketing Supervisor

About the role:

• Strategic Planning & Execution: Partner with the HQ team to develop and execute data-driven local digital marketing strategies, ensuring they accelerate brand growth and exceed business objectives.
• Content Creation & Management: Develop and manage high-quality social media content by collaborating with internal and external teams. Focus on strategic content planning, briefing, and optimization to increase local market engagement and brand visibility.
• Social Media Channel Management: Responsible for managing all digital platforms for the Singapore market, including Instagram, Facebook, TikTok, etc. Identify local opportunities for innovation based on platform trends and consumer behavior.
• Campaign Planning & Execution: Plan and implement digital marketing campaigns to boost engagement, expand reach, and enhance brand awareness.
• Community Management: Proactively monitor and manage community engagement across comments and direct messages. Maintain a consistent brand voice while promptly identifying and escalating customer issues.
• Influencer Collaboration: Collaborate with influencers to co-create content, building trust and relatability with our target audiences.
• Paid Media: Develop, manage, and optimize comprehensive paid media budgets across key platforms (e.g., Google Ads, Meta Ads) to achieve our business objectives.
• Performance Analysis & Report: Monitoring and analyzing account analytics, reporting on key insights, and collaborating with HQ team to implement data-driven optimization plans.
• Trend Analysis: Stay updated with industry trends and draw inspiration from current trends across major social media platforms to adapt to POP MART SG's channels.

About you:

• Bachelor's degree (or equivalent) in Marketing, Communication, or a related field.
• 5+ years of relevant experience in marketing, PR, or communications, preferably in retail, luxury, or lifestyle sectors.
• Strong cross-cultural communication skills with experience collaborating across international teams, demonstrating cultural sensitivity and the ability to adapt brand messaging to diverse markets.
• Proven ability to manage and optimize marketing budgets effectively, ensuring cost efficiency while maximizing campaign impact and ROI.
• Heavy users of social media platforms are familiar with the operational rules of multiple platforms and have a keen insight into trending topics and popular culture.
• Excellent analytical skills with the ability to translate data into strategy and actions.
• Able to multitask across projects in a fast-paced environment.
• High levels of autonomy with the ability to work collaboratively within a team.