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Drive the country demand generation plan in order to increase the pipeline of opportunities, with a focus on early stages (2-3-4).
Deploy the offer roadmap per BU then per market segment with business potential
Initiate Field Service offer launch plan according to the global offer launch process
Define the local Go to Market FS strategy in line with the Country Plan for Global Accounts and Targeted Accounts and FS plan for Proximity accounts
Adapt to the local market the Field Service Offers value proposition
Articulate the consistency of all Field Service offers all along the life cycles stages, positioning as a top priority the Service Plans (service contracts)
Implement corporate communication tools in line with the Asset Management Life Cycle wheel
Define plan, execute and monitor the success of the Field Services sales campaigns, targeting segmented customers, with type of activity done per quarter
Lead Install Base Traceability plan with execution to reach traceability knowledge targets and generate business opportunities for sales teams
Organize Voice Of Customers to provide feedback to Corporate Field Service Marketing and also improve local offer positioning
Establish privileged links with Global Strategic Account communities to boost Field Services
Perform competitive analysis and identify strengths and weaknesses.
Manage Field Service offer pricing based on historical data / margin expectations. For this, he/she will rely on competition data and value base pricing
Based on Installed Base platforming results, challenge BU/GFS Field service LOB to localize offers requiring product adaptation (local regulation and norms)
Qualifications
Bachelor in Marketing or Electrical Engineering
Minimum 3 years experience in Marketing (Category Manager, Offer Manager or similar role)
Experience in Field Services is a plus
Experience in Sales roles is a plus
Experience in building strategic, tactical and operational plans (in a corp function or in a Country) is a plus
Excellentin MS Office Applications
Excellent verbal and written communication skills to internal and external audiences with ability to communicate to C-level customers
Demonstrate good understanding of data monetization, digitization, and its business applications
Ability to be concise
Organized with project management skills
Excellentanalyticskills, Self starter, Quick learner, interpersonal skills
Capable to work in matrix organization models with strong business pressure
Job ID: 117215059