Brand Manager

Job Title: Brand Manager – 360° Marketing & Activations

Location: Mumbai

Company: Trzy

About Trzy

Trzy is a marketing and events company specializing in high-impact brand experiences, on-ground activations, and integrated 360° campaigns. We work across industries including entertainment, with a strong focus on creating culturally relevant and memorable campaigns—especially in movie marketing.

Role Overview

We're looking for a Brand Strategist who can think big, execute smart, and bring ideas to life across multiple touchpoints. This role is ideal for someone who understands consumer behavior, thrives in fast-paced environments, and has hands-on experience in on-ground activations, experiential marketing, and film promotions.

Key Responsibilities

1. Strategy & Campaign Planning

• Develop 360° marketing strategies for brands, with a strong emphasis on on-ground and experiential campaigns
• Build integrated campaigns spanning digital, offline, PR, influencer, and event ecosystems
• Translate client briefs into impactful, insight-driven ideas

2. On-Ground Activations & Events

• Conceptualize and plan brand activations, mall events, college activations, and large-scale experiential campaigns
• Work closely with production and operations teams to ensure seamless execution
• Identify innovative formats to engage audiences physically and emotionally

3. Movie Marketing

• Design and execute promotional campaigns for films, including city tours, fan engagement activities, and experiential promotions
• Collaborate with studios, talent teams, and partners to create buzzworthy campaigns
• Leverage pop culture and audience insights to maximize reach and recall

4. Client & Stakeholder Management

• Present ideas and strategies confidently to clients
• Act as a bridge between creative, production, and client teams
• Ensure campaigns align with brand objectives and deliver measurable impact

5. Insights & Innovation

• Stay updated with trends in entertainment, youth culture, and experiential marketing
• Bring fresh, disruptive ideas to the table
• Analyze campaign performance and optimize future strategies

Requirements

• 3–6 years of experience in brand strategy, experiential marketing, or events
• Proven experience in on-ground activations and campaign planning
• Exposure to movie marketing or entertainment campaigns is a strong plus
• Strong understanding of consumer insights and cultural trends
• Excellent communication, presentation, and storytelling skills
• Ability to manage multiple projects in a fast-paced environment

What We're Looking For

• A thinker-doer who can ideate and execute
• Someone who understands how brands connect with people in real-world environments
• Passion for entertainment, films, and pop culture
• High ownership, creativity, and attention to detail

Why Join Trzy

• Work on high-energy campaigns and large-scale activations
• Be part of exciting movie marketing projects
• Collaborate with a young, creative, and fast-moving team
• Opportunity to shape memorable brand experiences