Enforce discounting and scope-accuracy discipline so that what's promised at sale is what's delivered
Build monthly, quarterly & annual forecasting discipline eyeing for accuracy
Team Leadership – Building, Grooming & Retaining talent
Build, lead & develop teams across cities and hierarchies
Build a structured capability development framework for teams; addressing a long-standing gap in the industry
Build a culture of fairness, transparency, and process discipline
Driving Consultative selling at Scale
Redesign the sales pitch and customer journey around consultative & emotionally intelligent selling
Personally engage with strategic accounts (critical customers)
Continuously pilot new sales approaches, formats, and experiential engagements
Create space within the team for experimentation, run & evaluate pilots honestly & scale what works
Funnel performance & Digital Sales Enablement
Build and continuously improve the conversion funnel, with stage-wise ownership
Aim for 100% CRM data hygiene
Drive adoption of tech enabled Sales tools for improved experience & conversions
Own Customer Experience
Establish a quarterly feedback loop translating customer objections/feedback
Develop strategies for repeat business. Own VOC (Voice of Customer) process
Develop differentiated GTM and promotional strategies for different type of projects
Partner with Marketing on campaigns, offers & co-create project wise marketing plans to drive footfall and conversions
Build for Scale: Market Resilience & Cyclical Navigation
Build playbooks for sustaining performance during low-sentiment periods
Architect and scale new value-added category lines as a lever for AOV expansion and revenue diversification
Competitive & Cross-Industry Benchmarking
Maintain ongoing competitive intelligence on direct interiors competitors
Actively study and adapt best practices from cross-industry
Experience & Qualifications
14+ years of dedicated experience in the home interiors / furniture / real estate-adjacent industry , with strong working knowledge of interior products, materials, project execution dynamics, Lifestyle trends and customer expectations
Total work experience of approximately 15+ years , with significant time in a sales leadership capacity carrying full function accountability
Proven experience of leading sales teams of 20 40 members across multiple levels
Demonstrated track record of grooming & developing a winning team
Strong analytical orientation - comfortable with funnel data, conversion analytics, cohort analysis, and translating data into action
Experience working across both premium and affordable project segments
Exposure to or genuine curiosity about luxury/consultative selling models from other industries will be a strong plus
