Assistant Manager, Product Marketing & Engagement

Company Introduction

DocMed Technology is the HealthTech arm of Hyphens Pharma International, operating a digital ecosystem across Singapore and Malaysia. Its platforms - POM and POMACY (B2B pharma marketplaces) and WellAway (Singapore's first e‑pharmacy) - connect healthcare professionals, institutions, and patients to enable seamless procurement through digitising traditionally fragmented healthcare supply chains by connecting pharma to medical.

Role Purpose

The Assistant Manager, Product Marketing & Engagement (HealthTech) owns growth execution across DocMed's platforms in Singapore and Malaysia, driving measurable user growth, activation, and revenue outcomes through end-to-end marketing initiatives.

Reporting to the Product Manager as the team's marketing SME, this role is the central driver and coordinator of marketing and engagement initiatives, aligning strategy and execution across customer acquisition and operations, and working closely with Commercial and Technology teams to execute campaigns and events.

Key Responsibilities

1. Product Marketing Campaigns Execution

• Execute and scale marketing campaigns targeting both B2B (pharma partners, healthcare institutions) and B2C (healthcare professionals, patients) audiences, including content creation, EDMs, in-platform publicity, and feature adoption pushes.
• Own and drive product marketing for our platforms with direct accountability for growth in new users, traffic, activation, and engagement, through planned and executed marketing initiatives.
• Guide content direction across engagement channels and plan campaign calendars aligned to product and commercial objectives, analysing funnel metrics to run experiments and iteratively optimise performance.

2. Event Coordination & Execution

• Lead the planning of online and offline events (e.g. pharma-sponsored CMEs and medical symposiums) as key growth and engagement drivers, co-managing execution with customer acquisition and operations teams.
• Source, invite, and coordinate with event speakers ranging from healthcare professionals to partners and subject-matter experts.
• Lead event execution including topic curation, event emcee, speaker rehearsals, program flow, working with customer acquisition and operations teams on logistics and post-event communications

3. User Engagement & Retention Marketing

• Manage O2O engagement ecosystems through online and offline execution channels including platform content, EDMs, social media, in-person events.
• Partner with customer acquisition and operations teams to translate user behaviour and support insights into targeted engagement and growth initiatives.
• Monitor engagement metrics and run targeted re‑engagement campaigns to activate dormant users and build loyalty, especially among healthcare professionals.

4. User Advocacy for Product Development

• Translate insights and growth data into user personas for product roadmap discussions, working with the Product Manager to influence prioritisation decisions and contribute insights to product strategy discussions.

Job Qualifications:

• 2-5 years of experience in marketing or growth roles, preferably in healthcare, pharmaceuticals, or technology. As an AI-forward organization, we value experience in utilizing A.I. for work.
• Healthcare professionals (medicine, pharmacy, nursing, allied health etc.) with exposure to marketing or digital projects are strongly encouraged to apply. Prior digital product management or engineering experience is not required.
• Proven ability to execute effective campaigns, develop content, and deliver events. Familiarity with analytics tools and data-driven decision-making is a strong plus.
• Strong stakeholder management and execution discipline.

Key Competencies

• Strong ownership, detail-oriented, and deadline-driven.
• Commercial and outcome-oriented mindset with a bias for action in fast-moving environments.
• Adaptable and curious – eager to learn about new technology and keen to work with metrics, experiments, and imperfect data.
• Comfortable with cross-functional collaborations in agile and lean teams.

Career Opportunities

This role offers hands-on exposure across commercial, product, and technology functions in a growing HealthTech ecosystem, with direct impact on user growth, engagement, and revenue outcomes.

You will gain experience working with pharmaceutical partners, healthcare professionals, and digital platforms, providing a strong foundation for progression into senior roles within DocMed Technology and Hyphens Group.

If you are excited about scaling digital healthcare platforms and driving measurable business growth, this role offers a unique opportunity to do so in a highly cross-functional environment.