1. ABOUT THE ROLE We are seeking a high-performing Senior Business Development professional to drive revenue growth for our Service & eCommerce division. In this player-coach role, you will lead the end-to-end B2B sales cycle, offering comprehensive growth solutions—including Creator Commerce, AI Livestream/Video, Performance Ads, and eCommerce Enabler services—to top-tier brands on TikTok Shop and Shopee.

2. KEY RESPONSIBILITIES

Strategic Client Acquisition: Identify, prospect, and pitch to target accounts across key industries (FMCG, Mom & Baby, Health & Beauty, F&B, etc.). Manage a robust pipeline of 30-40 leads and own the sales process from initial contact to contract signing.
Consultative Selling & Solution Design: Conduct client needs assessments and design tailored, full-service Joint Business Plans (JBP). Coordinate closely with internal delivery teams to provide accurate pricing, feasible strategies, and high-impact proposals.
Pitching & Negotiation: Present solutions to C-level or Director-level executives. Negotiate scope of work, pricing, and contract terms to ensure mutual success and profitability.
Partnership Expansion: Develop and manage White Label / Service Sourcing partners (Agencies, MCNs, Distributors) to open new revenue streams.
Team Leadership & Mentorship: Build foundational BD frameworks (Sales Toolkits, case studies, ratecards) and mentor junior BD Executives to build a disciplined and high-performing sales culture.
Seamless Onboarding: Ensure a smooth project handover to the Account team and support the initial 30-day phase to identify cross-selling opportunities.

3. WHAT WE ARE LOOKING FOR

Experience: 4–6 years of overall experience, with at least 2–3 years in B2B Sales, Business Development, or Client Service within an eCommerce/Digital Agency, MCN, or Brand Trade Marketing.
Proven Track Record: Demonstrated success in independently closing high-value service contracts (deals over 500M VND or managing an annual quota of 4B+ VND).
Industry Expertise: Deep understanding of the TikTok Shop and Shopee ecosystems (Affiliate, Livestream, Shop Ads, Store Operations) and the ability to analyze a brand's P&L on e-commerce platforms.
Skills: Exceptional presentation, negotiation, and proposal-writing skills. Strong financial acumen (GP, AOV, ROAS calculation).
Mindset: A resilient hunter mentality, structured working style, and solution-oriented approach.
Tech-savvy: Proficiency in using AI tools (Claude, ChatGPT) for research and business planning is highly preferred.
Language: Business-level English proficiency (ability to pitch to multinational corporations).

4. CAREER DEVELOPMENT ROADMAP We offer a clear path for advancement for high achievers: Senior Business Development Business Development Lead Head of Business Development.

Senior Business Development Executive