Company Description An Khoi Trading & Services Ltd operates MALA PANDA, a restaurant specializing in authentic Sichuan-style Malatang and spicy hotpot dishes. Guests can select fresh ingredients and pay by weight, allowing a personalized dining experience that suits individual preferences. The signature flavors are mildly numbing and spicy, rich but not overpowering, and adapted to Vietnamese tastes. MALA PANDA is located at 429 Phan Huy Ích, Ward An Hội Tây, Ho Chi Minh City, and serves a growing customer base that values quality, freshness, and distinctive regional cuisine.

Role Description The Digital Marketing Executive is a full-time, on-site role based in Ho Chi Minh City, Vietnam. This role is responsible for planning, executing, and monitoring digital marketing campaigns to increase brand awareness and customer engagement for MALA PANDA. Daily tasks include managing social media channels, creating content for online platforms, coordinating promotions, and tracking campaign performance using web analytics tools. The role also involves collaborating with restaurant management to align marketing activities with business goals, maintaining consistent brand messaging, and identifying opportunities to attract new customers and retain existing ones.

Qualifications

Candidates should possess strong Marketing skills, including campaign planning and basic knowledge of digital channels.
Candidates should possess effective Communication skills for clear, engaging messages across online and offline platforms.
Candidates should possess Social Media Marketing skills, such as managing profiles, creating posts, and engaging with audiences.
Candidates should possess Web Content Writing skills for creating compelling website, social media, and online promotional content.
Candidates should possess Web Analytics skills to measure campaign performance and optimize digital marketing activities.
Additional beneficial qualifications include experience in F&B or retail marketing, familiarity with local Vietnamese consumer trends, and basic graphic design or video editing skills.
A relevant diploma or degree in Marketing, Communications, Business, or a related field is preferred, along with the ability to work on-site, collaborate with diverse teams, and adapt to a fast-paced environment.