Job Description

Responsible for the biggest volume contribution on-trade segments where we drive volume, revenue, market share, and strengthen consumer loyalty for Heineken Vietnam's portfolio. The Senior Traditional On-Trade Manager is responsible for developing strategy, monitoring business performance and executing channel plan effectively that maximizes our trade marketing investment in order to deliver business objectives. He/She will be a critical partner with Sales team and Brand teams, ensuring our customer plans are built on both always-on volume-driven activities and disruptive brand activation plans that deliver on our customer and consumer drivers

Key Responsibilities:

Collaborate with Sales and Regional Trade Marketing to develop Channel Strategy, taking into account regional market differences, company priorities and brand strategies

Channel Strategy - Aligned channel strategy with Head of Trade and Head of Sales

Translate Channel Strategy into Channel Activity Plan with allocated budget and through the line Brand Campaigns

Channel Activity Plan – aligned with On-trade Channel Manager, Regional Commercial Managers, Regional Trade Managers, Business Controller
Execution at outlets/activation place with innovative/creative concept
Optimization during campaigns/activity & Post-evaluation review

To analyse sales performance, evaluate the efficiencies of channel activities to react with market changes/ needs or competitor's threats

Channel Activity Plan – aligned with On-trade Channel Manager, Regional Commercial Managers, Regional Trade Managers, Business Controller
Execution at outlets/activation place with innovative/creative concept

Optimization during campaigns/activity & Post-evaluation review
To manage budget allocation and ensure to optimize and maximize investment of Trade at market. Drive a continuous cost optimization mindset with team and agencies

Quarterly budget Report
Identify & drive cost optimization initiatives

Drive innovation agenda by identifying opportunities to use initiatives in creative concept, digital promotions to drive penetration effectiveness and efficiency

Initiatives to drive fast and scalable penetration and purchase in suitable activities

Key contacts and contact purpose:

Internal:

Regional Trade
Brand Marketing Manager

Head of Sales & his/her team

External: Outlets owners & decision makers & Agencies

Job Requirements:

Qualifications: University degree in Business Administration, Economics, Marketing

Experience / skills required:

Knowledge of professional advertising, culture and sociology
At least 4 years working experience in the relevant field in beverage industry or FMCG.
Decision maker
Good communication, negotiation and presentation skills
Analytical thinking, strategic thinking and problem-solving skill
Creative thinking, open-minded and enthusiasm

Language(s): Strong proficiency with spoken and written English

Functional Competencies: Proficiency at Excel or BI tools & Financial acumen

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Senior Channel Manager TONT (Traditional On-Trade, Trade MKT)

Senior Channel Manager - TONT