As the Senior Executive, Marketing & Communications (Van Lang Complex Campus), the jobholder is responsible for planning and executing integrated marketing campaigns, strengthening brand presence, coordinating cross-functional initiatives, and enhancing customer experience to support the school's enrollment and business objectives.

A. YOUR RESPONSIBILITIES

1/ Integrated Marketing Planning

Develop and execute integrated marketing plans aligned with brand strategy and enrollment cycles.
Manage the master marketing calendar, ensuring clear priorities, timelines and ownership.
Review progress regularly and adjust plans based on business needs.

2/ Resource Management & Stakeholder Coordination

Coordinate shared resources across marketing executives, designers and junior staff.
Identify workload constraints, recommend priorities and optimize resource allocation.
Manage agencies and vendors from briefing to delivery within approved budgets.

3/ Brand Activation & Public Relations

Plan and execute brand activations and PR initiatives aligned with enrollment objectives.
Develop key messages, press materials and media/partnership outreach.
Monitor media coverage and brand sentiment, support crisis communications and report activation results.

4/ Creative Traffic Management

Manage creative briefs, priorities, workloads and delivery timelines for the design team.
Review creative outputs to ensure quality and brand consistency before approval.

5/ Event Branding & Audience Experience

Lead event branding, including concepts, key visuals and messaging.
Ensure a consistent audience experience across pre-event, on-site and post-event touchpoints.
Coordinate with event operations teams to ensure brand-aligned execution.

6/ Customer Experience (CX)

Manage CX initiatives across the parent journey, from awareness to enrollment.
Identify customer pain points and collaborate with Admissions and relevant teams on improvements.
Maintain CX standards across digital platforms, enquiries, campus tours, events and communications.

7/ Strategic Campaign Management

Lead end-to-end campaigns, including objectives, audiences, messaging, channels, budgets and KPIs.
Monitor performance, timelines and risks, ensuring timely issue resolution.
Evaluate campaign outcomes and apply insights to future initiatives.

8/ Performance Reporting & Lead Quality

Collaborate with Admissions to monitor campaign performance and lead quality.
Analyze funnel metrics, conversion rates and cost per lead to identify improvements.
Prepare monthly and post-campaign reports with actionable recommendations.

B. REQUIREMENTS

Bachelor's degree in Marketing, Communications, Business or related fields.
Minimum 3 years of relevant marketing experience, including campaign and project management.
Strong skills in branding, PR, stakeholder coordination and performance analysis.
Good English communication and excellent Vietnamese writing skills.
Proactive, well-organized, detail-oriented and collaborative.
Experience in international/bilingual K–12 education, CRM or CX is an advantage.

C. COMPENSATION & BENEFITS

Competitive salary based on candidates experience and competencies.
Full participation in Social Insurance (SI), Health Insurance (HI), and Unemployment Insurance (UI) as regulated by labor law
Additional healthcare insurance.
Annual salary review and performance-based bonuses following the school's policies.
Annual leave, holidays
Support nutritious lunches at school, transportation allowance, and phone allowance for work-related purposes.
Annual health check-ups and wellness programs.
Engagement in team-building activities, internal events, and corporate social responsibility programs.
Tuition fee support for employees children at UTS.
Exclusive benefits from subsidiaries of Van Lang Education Group.

SAFEGUARDING AND STUDENT SAFETY

UTS is committed to maintaining high safeguarding standards and ensuring the welfare of all students in our care and staff who work in the school. All appointments are subject to satisfactory references, identity checks, qualification verifications, and clear Enhanced DBS/National Police Background Certificate(s). When applying, provide 3 professional referees, including your most recent line manager, along with their position, name of institution and full contact details with domain email address.

EQUAL OPPORTUNITIES

UTS is an equal opportunities employer that values individuality, diversity, and inclusivity. We welcome applications from appropriately qualified individuals from all backgrounds. We are committed to creating and sustaining an inclusive environment that celebrates the diversity of both staff and students. We foster perseverance, tolerance, and integrity, believing in equal opportunity for everyone, irrespective of age, disability, gender, race, religion or belief, and other personal characteristics. Candidates are assessed against relevant criteria only, such as skills, qualifications, abilities, and experience, in selection and recruitment. We believe that diverse teams are stronger teams, and that inclusivity enhances the sense of belonging and promotes success for both staff and students.