Key Responsibilities

Market strategy & competitive intelligence

1. Build and run an ongoing market and competitive intelligence system for overseas digital advertising and games: market sizing, player landscape, product and business-model benchmarking, policy and channel shifts.

2. Produce decision-ready strategy papers on priority markets and segments — where to enter or exit, how to sequence, build vs. buy vs. partner.

3. Establish the business performance framework and KPI set for the overseas business; turn scattered signals into reusable judgement.

Inorganic growth: target screening, commercial due diligence and deal support

1. Systematically screen potential partnership and investment targets across AdTech, game publishing and monetisation, and marketing SaaS; build and maintain a live target pipeline.

2. Co-lead commercial due diligence: market space, competitive dynamics, business model and unit economics, team quality, synergy value.

3. Deliver clear recommendations and deal-structure options; drive internal and external stakeholders through the process.

4. Track synergy realisation for invested or deeply partnered assets.

Ecosystem & strategic partnerships

1. Design the partnership strategy for key overseas ecosystem players — ad platforms, SaaS providers, industry alliances, agency networks, industry media and events — and lead deals from zero to one.

2. Launch joint go-to-market programmes, lead-sharing and joint solutions; feed high-quality pipeline to the sales team and own the outcome.

3. Manage the full lifecycle of priority partnerships, ensuring terms are executed and both sides win; turn the network into a durable market antenna for the company.

Requirements

Must have:

1. 5+ years of experience, including 2+ years in a top-tier strategy consulting firm or in strategy / corporate development / business analysis at a leading internet, gaming or advertising company, with a track record of full-cycle industry and corporate strategy projects.

2. Overseas market exposure (Southeast Asia / Europe / Middle East)

3. Strong commercial analytics: able to draw judgement from market data, financials and unit economics, and independently produce a decision-ready industry / competitor / target study.

4. Proven 0-1 external partnership experience: you have independently sourced, negotiated and landed at least one category of strategic partnership.

5. Self-driven, resilient, comfortable with ambiguity, and genuinely hands-on — not looking for a pure research role.

Nice-to-have:

1. Domain depth and network in digital advertising, game overseas publishing, or AdTech.

2. Direct exposure to M&A, investment or post-merger integration (CDD, valuation, deal structuring).

3. Experience coordinating across multiple regions, time zones and cultures.

Strategic Ecosystem Partnership Manager