Role Summary

The Segment Marketing Manager (SMM) is responsible for driving global demand for the ACS offering in the Semiconductor manufacturing equipment market and other assigned markets. This role focuses on creating and supporting strategic business development initiatives, gathering and reporting highlevel customer feedback, producing applicationspecific technical marketing content, and gathering and reporting market intelligence.

Shift Your Career in Motion!

ACS Motion Control is a supplier of high-end motion control systems serving high-tech original equipment manufacturers. Types of equipment using our products include:

Semiconductor manufacturing systems
Electronics/PCB and display manufacturing systems
Biomedical - Genome sequencing systems
Laser microprocessing systems

Our vision is to make life-changing innovations possible by creating the smartest motion control solutions through long-term partnerships.

Key Responsibilities

Business Development
Target Semiconductor OEMs in APAC / China regions to raise awareness and access at engineering and key economic buyer levels creating opportunities for sales managers
Identify prospective customers and work with sales managers to arrange, prepare for, and join meetings with key OEM targets
Provide market and application insight that strengthens ACS positioning during customer engagements
Perform market studies and develop business plan proposals to support strategic business development initiatives
Voice of Customer (Segment-Focused)
Conduct structured interviews and onsite discussions with semiconductor equipment OEMs - primarily engaging with engineering management, product management, and senior management
Document application requirements, performance drivers, unmet needs and use cases.
Support Product Management delivering VOC interview summaries that help to define product requirements and set priorities
Technical Marketing Content (Segment-Focused)
Create and manage a portfolio of technical and sales enablement content that is applicationspecific content
Content creation includes webinars, in-person seminars, articles, white papers, application success stories, short videos, social media posts & more
Communicate with internal subject matter experts to inform material
Support Product Marketing in creation and review sales enablement materials
Coordinate with and support Marketing and Business Development with all internal & external messaging to employees, customers and markets
Market Intelligence
Meet and interview customers/partners/market players to understand customer needs, market trends and potential, competitive intelligence
Attend major industry events to track key technology and application trends
Support PMM with competitive intelligence including products, sales & marketing strategy and key activities
Educate sales, marketing & management on all Semiconductor market trends
AI Proficiency
Utilize AI-native workflows to maximize productivity
Utilize AI technologies to create technical marketing content, identify market trends & assessment, analyze customer feedback, competitive intelligence, and support strategic business development initiatives.
Promote continuous improvement through the adoption of AI-enabled tools and methodologies.

Requirements:

Requirements

5+ years product marketing / business development / technical sales experience in semiconductor market, or precision motion control systems market
Deep knowledge of semiconductor equipment applications with demanding motion control requirements (inspection, metrology, packaging, etc.).
Experience with customer/market/application research
Experience creating technical marketing or sales training content
Ability to analyze markets, identify trends, and quantify opportunities
Strong communication skills; able to produce concise, actionable reports
Bachelor's degree in engineering (advanced degree - advantage)
Fluent (written, spoken) in English & Standard Chinese languages

Travel

Domestic and international (up to 33%) to customers and industry events

Segment Marketing Manager - Semiconductor