About Lendela

Founded in 2018, Lendela is a fast-growing fintech on a mission to simplify financing and enable greater financial access. Our unique platform matches borrowers with personalised loan offers through one simple application, empowering borrowers with choice and transparency while disrupting the cumbersome and opaque traditional lending landscape.

Since our inception, Lendela has enabled over 400,000 consumers with the clarity and confidence to make informed financial decisions alongside more than 100 lending partners. In 2023, we raised US$5M in an oversubscribed Series A to scale our unique model across Asia Pacific.

Why join us

Your growth is our success: When you thrive, so does the company. At Lendela, we invest in both the business and our people, ensuring your career trajectory is as exciting as the challenges you solve.
Massive industry potential: The global lending industry is vibrant, varied, and ripe for exponential growth. We have a significant advantage in APAC and are well-placed to tackle its biggest challenges.
Global and diverse team: We operate across multiple markets with specialists from some of the world's most recognisable companies. You'll collaborate with international peers and gain exposure to game-changing ideas.
Data-driven culture: We measure the impact of every decision. At Lendela, you'll work with a team that embraces data while daring to test, optimise, and lead innovation.

Job overview

We're seeking a data-driven and commercially minded Head of Growth Marketing to lead our marketing team and growth journey in Singapore. This role is ideal for a hands-on operator who lives in the numbers – someone who runs acquisition across paid and organic channels day to day, turns complex performance data into clear actions and decisions, and is ready to grow into a strategic force that also shapes growth, brand and positioning.

As Head of Growth Marketing, you'll own marketing in Singapore end to end – paid and organic acquisition, CRM and lifecycle, partnerships, and CRO – with accountability for P&L contribution, team leadership, and measurable commercial impact. You'll collaborate closely with cross-functional leaders, contribute to the management team, and play a pivotal role in strengthening Lendela's market leadership in Singapore.

You'll report to the CEO and work hand in hand with teams across the region.

Responsibilities

Growth strategy: Develop and own Lendela's growth strategy for Singapore, covering paid acquisition, organic acquisition, CRM and retention, partnerships, and CRO, with brand and PR built in as the role matures.
Paid acquisition: Run and scale performance across Google, Meta, TikTok, YouTube and programmatic – owning CPA, volume and channel mix, with the rigour to know when to scale, hold or cut.
Organic acquisition: Drive SEO, GEO (visibility in AI search and answer engines), content and social as a compounding source of applications, growing the unpaid share of volume.
CRM and lifecycle: Own the existing customer base as a growth engine – segmentation, automated journeys across email, SMS, WhatsApp and push, reactivation and repeat usage, with first-party data feeding back into paid targeting.
Partnerships and affiliates: Identify, build and manage affiliate, referral and co-marketing partnerships on performance-based models, continuously testing new partners and tactics.
Experimentation and CRO: Lead structured testing across channels, campaigns, landing pages and the application funnel, prioritising by expected impact and continuously optimising for conversion.
P&L ownership: Manage budgets, forecast outcomes, and allocate spend dynamically based on unit economics, ensuring marketing drives measurable business impact.
Performance reporting: Own reporting that is comprehensive yet clear – translating multi-channel, full-funnel data into insights, learnings and recommendations for the executive team.
Team management: Lead, mentor, and grow a high-performing team, fostering ownership and professional growth, and building systems that scale beyond you.
Brand and positioning: Grow into shaping Lendela's brand and narrative in Singapore, bringing a data-first lens to brand investment, measurement and positioning.
Cross-functional collaboration: Work closely with product, data, and sales teams to align growth with business objectives.
Thought leadership: Contribute to the management team with insights on market trends, consumer behaviour, competitor moves, and opportunities for innovation.

Qualifications and skills

Minimum 8–10 years of progressive experience in growth, performance or digital marketing, with at least 3–4 years in a leadership role, ideally in fintech, e-commerce, or other high-growth B2C industries.
Proven track record of scaling acquisition across both paid and organic channels while improving CPA and unit economics.
Hands-on depth in paid media platforms and SEO, with working knowledge of GEO and AI search visibility.
Experience running CRM and lifecycle programmes and performance-based partnership or affiliate channels.
Strong business mindset and proven experience in driving measurable commercial impact.
Demonstrated track record of managing P&L, marketing budgets, and delivering ROI.
Numbers native: comfortable building models, forecasts and attribution views, with proficiency in GA4, Looker Studio, Excel/Google Sheets, and marketing automation tools such as Customer.io and SEMRush.
Able to turn complex, multi-channel data into a clear story and a clear recommendation.
Experience in people management – building, leading, and scaling teams.
Appetite to grow into brand building and positioning alongside performance.
Comfortable moving between high-level strategy and hands-on execution.
Entrepreneurial spirit, resilience, and a strong sense of ownership.

Head of Growth Marketing (Singapore)