1. Bring insights to light:

Break down ambiguous problems with structured thinking and lay out the hypotheses that guide the analysis.
Set direction: validate assumptions and build the projections and targets for your workstream.
Own experiment read-outs - synthesize what happened / why / what next into clear recommendations.

2. Analytics & Modeling

Own the analysis end-to-end: drive it with BI - define the questions, shape the work, interpret the results - and leverage AI to pull data yourself where needed.
Own the trackers and dashboards behind recurring decisions keep the numbers accurate, consistent, and management-ready.

3. Execution & Project Management

Own delivery of your initiatives: define tracking, run reviews, manage budget and subsidy levers, and drive next actions to close.
Design and lead A/B tests or controlled rollouts, then own the scaling recommendation.
Own the working relationships with cross functions - aligning them behind your recommendations.

4. Communication & Storytelling

Turn complex analysis into a top-down narrative via slides and email: storyline, key insights, risks, and a clear decision ask.
Present to senior stakeholders and drive the strategic conversation - clear and credible enough to shape decisions.
Share updates early to unblock stakeholders and speed up iteration.

Relevant experience in a demanding analytical or strategy role - management consulting, growth strategy or a comparable background - enough to own a workstream with limited direction.
Strong analytical foundation: comfortable with numbers, structured problem-solving, and making decisions with imperfect information.
Solid GSheet/Excel skills (modeling, trackers, clean logic) with high attention to detail and data accuracy.
Clear communication: explains insights logically (written and verbal) and works smoothly with senior stakeholders.
Ownership mindset: reliable, proactive, self-driven comfortable operating in a fast-paced environment.
Resilience & growth mindset: thrives in a high-speed, high-stakes environment stays calm under pressure, absorbs feedback quickly, and iterates fast in a direct-feedback culture.
Prior exposure to e-commerce, performance marketing, or cross-functional project work.

Growth Strategist (Delivery Channel) - Marketing, Shopee