Purpose & Overall Relevance For The Organization

Establish and manage the Lifestyle & SEA apparel operations in Asia, ensuring strategic alignment and implementation across functions according to the overall Business Unit and Brand direction. Develop industry-leading creative solutions for assigned concepts or categories to create a highly relevant, desirable, and clear adidas brand image, from sell-in to sellout (consumer-facing). Focus on Inline, Speed & Rapid Creation opportunities to align with customer behavior and market trends. Leverage factory proximity to optimize processes. Collaborate on technical aspects, materials, and speed to market, driving efficiency and margins. Manage projects and cross-functional interactions with HQ Design, Product Marketing, PD&S, T1 & T2 ensuring strategic alignment and effective implementation. While supporting the implementation of a carryover strategy for Lifestyle.

Key Responsibilities

Change agent /management: Be an integral part of a team that will continue to evaluate and evolve the end-to-end process for this new operating model, emphasizing strong partnerships and collaboration with suppliers. Pilot new ways of working, ensuring seamless integration and optimization of processes to enhance speed, efficiency, and product value.
Manage M-3 systems with information that helps take a product/concept through the creation and Go-to-Market process, own FOB target setting and GIM for SEA projects.
Take ownership from HQ following customer approval, leading the end-to-end product execution through commercialization while safeguarding design intent, quality, cost, and delivery timelines.
Participate and coordinate large groups/meetings, whether from HQ or with sourcing/T1/T2 partners. Ensure effective communication, agenda setting, and follow-up actions. Drive alignment on project goals, timelines, and deliverables. Address and resolve any issues or roadblocks. Foster collaboration and maintain strong relationships across all stakeholders to achieve strategic objectives.
Research and formulates options to deliver price/value whilst maintaining core product brief through allocation and best practice on previous collections.
Consumer & Market Research - analyse market trends, gathering consumer insights, collaborating with Markets & key accounts, identifying gaps, and developing strategic plans.
Manages and develops relations with T2 supply base to support localization, speed to market, meeting material pricing targets and materials quality. Work closely with material team to build a best in class toolbox.
Close relationship and working with T1 generating new working practices to advance delivery against timelines
Generates and provides technical support and training for junior members participating in STA/LTA.
Devises and drives the product process and leverages allocation blueprint to deliver new material and design innovation while meeting gross margin/ profitability objectives
Nurtures, guides and challenges cross functional departments to ensure product excellence
Manage tools, range plans and create product overviews during creation processes and communicate changes to all involved partners.
Create seasonal analysis and present learnings and opportunities.
Ensures all product milestones are achieved in a fast-paced creation process and establishes better working practices to advance processes
Develops and improves processes with a goal to drive leading product process with speed and efficiency. Always innovating with speed and flexibility

Key Relationships

Global Strategic Hub
HQ Product Marketing & Design
PD&S
Factory Groups
T2/T3 Suppliers
Planning
Materials
Costing
Go-To-Market

Knowledge, Skills And Abilities

Extensive Apparel product knowledge scope across Apparel, Pattern, Apparel construction, Material and Trims, working knowledge of product marketing, costing, materials and how to work best with T1 and T2 suppliers
Ability to work with and influence all levels of the organization as well as aligning external partners with Core strategy (factory, suppliers)
Comprehensive knowledge of product life cycle from design sketch phase to ex-factory
Strong business acumen in channel distribution, net sales, margin, profit and inventory (commercially driven trade channel)
Thrive in a fast-paced product creation environment
Knowledge of Apparel concepts in construction/development a necessity
Excellent analysis & numerical skills with the ability to negotiate
Seeks to redefine processes and find new and innovative angles to product creation with an emphasis on speed
Ability to effectively present to large groups, including members of all organizational levels
Skill in MS Office applications (Outlook, Excel, PowerPoint, Word) Co pilot and other AI platforms.
Ability to travel internationally for T1&T2 supplier visits and internal meetings and presentations

Requisite Education And Experience / Minimum Qualifications

University degree or above.
Minimum 3 years related experience
Equivalent education and/or experience may be substituted for degree
Experience in Apparel Product marketing, Development, Sourcing a necessity and an advantage

adidas celebrates diversity, supports inclusiveness and encourages individual expression in our workplace. We do not tolerate the harassment or discrimination toward any of our applicants or employees. We are an equal opportunity employer.

Manager, Apparels Product Creation (CCV)