About the Role

As a Senior Performance Executive - Ecommerce , you will be responsible for developing and executing paid media campaigns to drive traffic, conversions, and online sales across D2C websites and/or ecommerce platforms. You will work across Meta, Google, and onsite display/media networks, managing budgets and performance in real-time to achieve business KPIs.

This role requires agility, attention to detail, and a performance mindset - perfect for someone who thrives in ecommerce environments with fast turnarounds and measurable impact.

Key Responsibilities

Develop Ecommerce media plans that align with client objectives such as traffic, add-to-cart (A2C), and purchase
Stay up-to-date with new platform features, trends, and best practices in performance media and ecommerce
Implement and manage campaigns across Meta, Google, onsite ecommerce ad placements (Tiktok Ads, Shopee Ads, Lazada Ads...)
Manage budget pacing and ensure accurate campaign setup, tracking, and targeting
Collaborate with e-retail partners to ensure campaign alignment and seamless execution
Forecast sales trends based on campaign signals and proactively optimize performance to meet KPIs, especially during short burst or high-pressure sale periods/d-days
Deliver campaign reports on a daily, monthly, and post-campaign basis with actionable insights
Conduct competitive analysis to identify opportunities and propose improvement strategies

Qualifications

3+ years of experience running paid media campaigns, ideally in ecommerce or D2C
Solid understanding of ecommerce KPIs (traffic, conversion, A2C, ROAS)
Skilled in analytics platforms such as GA4, Looker Studio, or similar
Agile, data-driven, and comfortable working under tight timelines
Fluent in Vietnamese; English proficiency is an advantage

Why Join Us

At Publicis Groupe, you'll be part of a team that powers digital commerce for leading brands. We don't just run ads, we build media engines that convert. If you love performance, pressure, and platforms, this is your runway.