The Strategy Director will serve as the strategic lead for the client, driving media and integrated communication strategies that accelerate business growth and strengthen long-term brand equity. This role goes beyond traditional media planning to encompass end-to-end consumer engagement, data activation, and innovative partnerships. The Strategy Director will act as a trusted advisor to senior client stakeholders, ensuring Carat delivers measurable impact and thought leadership for the client's iconic portfolio.

Job Description:

Key Accountabilities

Strategic Leadership

Lead all media and integrated strategy development for the client's full brand portfolio, with emphasis on big bet brands.
Translate the client's business vision into actionable strategies that deliver brand growth and market leadership.
Champion innovation by unlocking new platforms, forging breakthrough partnerships, and future-proofing the client's consumer engagement ecosystem.

Integrated Consumer Engagement

Build holistic end-to-end consumer journeys across touchpoints (media, digital, data, activation).
Drive the use of consumer insights and analytics to inform strategy, optimize impact, and measure success across brand building, conversion, and trial.
Extend strategic influence beyond media to integrated communications and data activation.

Client & Stakeholder Partnership

Act as senior strategic advisor to client leadership, ensuring strong alignment between business goals and communication plans.
Collaborate closely with internal teams and global/regional stakeholders to deliver unified strategies.
Foster trust-based partnerships that elevate Carat's role as the client's long-term business partner.

Team Leadership & Development

Inspire, mentor, and lead a team to deliver high-quality strategic outputs.
Foster a collaborative, data-driven, and innovation-oriented culture within the team.
Develop talent pipelines to ensure capability growth in strategy, media, and integrated planning.

Person Specification

Knowledge & Experience

8–12 years experience in marketing, communications, media, or strategy (beer or beverages experience a plus).
Broad expertise in media planning/buying across all channels, with strong foundations in brand, communication, and marketing strategy.
Proven experience in translating data and insights into growth strategies.
Track record of building integrated consumer journeys and driving business outcomes through media and communications.
Experience collaborating with business leaders to shape communication agendas.
Demonstrated ability to measure and evaluate media's impact across the funnel.

Skills & Abilities

Business- and results-driven mindset with strong commercial acumen.
Strategic thinker with analytical rigor and creativity.
Excellent communication skills, able to simplify complexity and influence senior stakeholders.
Strong leadership, team management, and mentoring abilities.
Adaptability and resilience in a fast-changing landscape.
Curiosity, growth mindset, and willingness to pioneer new approaches.
Cultural fit: ideally familiar with Vietnamese consumer and drinking culture.

Location:

Ho Chi Minh City

Brand:

Carat

Time Type:

Full time

Contract Type:

Fixed Term Contract (Fixed Term)