About WeRize

Founded in 2019 by Vishal Chopra and Himanshu Gupta, WeRize is building India's largest full stack fintech platform for 500 million underserved middle-class customers who live in 5000+ small towns of India. WeRize (Wortgage technologies pvt ltd) also owns RBI registered NBFC subsidiary (Wortgage Finance pvt ltd).

This customer segment is not served by private sector banks, Insurers and Mutual Fund companies due to their low ticket-size and lifetime value and is dependent on PSU/Govt. banks. PSU/Government banks rarely provide financial products beyond basic savings accounts and these customers lack access to unsecured loans, MSME loans, credit cards, affordable housing loans, loan against property , health/life insurance and investment products. WeRize manufactures innovative unsecured consumer credit, mortgages, loan against property, MSME loans, savings and insurance products designed for this customer base keeping in mind their needs, requirements and purchasing power, with a view to add a layer of financial security to their lives and enable access to credit.

While customers in these geographies use smartphones, they need proper guidance and support when purchasing the right financial products for themselves. So, a pure digital model doesn't work for this segment. WeRize has innovated on this front through its Finance ki online dukaan (Social Shopify of Finance), a first of its kind social distribution tech platform in the financial services space that educates and enables local financially literate freelancers across these small towns to source business through online and offline channels, recommend the right financial product(s) to customers as well as provide after sales support. These freelancers, who are located in more than 5000+ towns and cities, earn as much as INR 30,000 a month from WeRize in commissions.

Our social distribution platform supported by financially literate freelancers means exceptionally low cost of customer acquisition (CAC) and operations costs compared to both fully digital and on the-ground financial services providers. Digital conversions among this target group are way lower when compared to upper income customers in metros and hence pure digital CAC doesn't work for this segment. While companies like LIC and Fino Bank also rely on freelancer distribution, they deploy local on-field teams/branches to manage freelancers in every city. That results in very high CAC and operations costs for such companies. WeRize on the other hand, has been able to acquire, train and manage thousands of freelancers in 5000+ cities only through its tech platform and without any feet-on-street team of its own. This results in highly profitable business model for Werize.

To know more about the company, please visit: https://www.werize.com/

Position Overview

We are looking for a high-impact, business-driven Chief Manager / Associate Director – Credit Card Sales to lead and scale our Credit Card vertical. In this role, you will be responsible for building end-to-end sales strategies, managing banking and co-branded card partnerships, and scaling credit card distribution across our social freelance partner network in 5,000+ small towns.

You will act as the single point of contact between bank partners, internal product/tech teams, and our freelancer channel to drive high-volume, cost-effective, and compliant credit card issuance tailored to India's middle-income segment.

Key Responsibilities

Strategic Leadership & Sales Execution

Own the P&L, sales targets, and portfolio growth for the Credit Cards vertical across 5,000+ towns.
Formulate and execute scalable sales strategies to drive credit card adoption through our unique tech-enabled freelancer distribution platform (Finance ki Online Dukaan).
Analyze regional performance, conversion funnels, and customer approval rates to continuously optimize sales pipelines.

Partnership & Ecosystem Management

Onboard, manage, and scale partnerships with leading banks, card issuers, and fintech partners.
Collaborate with partner institutions to design customer journeys, credit policies, and product variants tailored to Tier 2/3/4 customer profiles.
Serve as the key liaison for day-to-day operations, SLA management, and approval rate optimizations with partner banks.

Partner Enablement & Channel Engagement

Work alongside channel and marketing teams to design training modules, sales enablement toolkits, and commission/incentive structures for local freelancers.
Drive engagement, active sourcing, and product cross-selling across the freelancer network to maximize card issuance.

Cross-Functional Collaboration

Partner closely with internal Product, Tech, and Analytics teams to enhance digital application flows, minimize friction, and automate approval pipelines.
Ensure strict adherence to RBI guidelines, partner bank compliance, data privacy, and ethical selling practices across the freelance network.

Qualifications & Skill Set

Experience: 8 to 15 years of core experience in Credit Card sales, partner management, or unsecured lending within Banks, NBFCs, or Fintechs.
Distribution Expertise: Proven track record in scaling financial products through indirect channels, agency networks, DSAs, or tech-enabled social/freelancer distribution.
Banking Partnerships: Prior experience managing relationships, integrations, and SLAs with major credit card issuing banks.
Data-Driven Approach: Deep understanding of approval funnels, customer acquisition metrics (CAC, LTV), and credit underwriting basics for middle-income segments.
Entrepreneurial Mindset: Ability to thrive in a fast-paced environment, solve unstructured problems, and take complete ownership of product-line growth.

Associate Director - Credit Card Sales