Senior Performance Marketing Executive

Performance & Upper-Funnel Media Execution — Lixibox Brand Portfolio

Job Description

Location: Ho Chi Minh City, Vietnam

Reports to: Digital Commerce Manager

Role Purpose

This role executes paid media across Lixibox's marketplace, social commerce, and upper-funnel digital channels — including TikTok, Shopee, Lazada, and other relevant platforms — covering both performance/conversion campaigns and broader digital media execution. The role is responsible for hitting ROAS, CIR, and sales targets, and works closely with platform ad teams to make full use of the tools and support available. Over time, the role will also help pilot AI-assisted ad automation in partnership with the Tech team.

Key Responsibilities

· Plan and execute paid media campaigns across TikTok, Shopee, Lazada, and other relevant platforms, spanning both performance/conversion campaigns and upper-funnel digital media execution.

· Manage day-to-day budget allocation, bidding, and targeting to hit ROAS, CIR, and sales targets.

· Own content and creative optimization for media performance — testing PDP content, ad creative, thumbnails, copy, and video hooks — in close collaboration with the Creative team, Brand Marketing, and the Affiliate & Creator

· Commerce team to keep content from every source performing at its best.

· Build and maintain close working relationships with platform ad teams (TikTok, Shopee, Lazada, and others) to access dedicated support, beta tools, and co-funded programs that improve media performance.

· Coordinate with the Marketplace, TikTok, and Live Commerce teams on campaign timing and budget alignment with commercial priorities.

· Track and report media performance — ROAS, CIR, and sales — to the Media Manager on a regular cadence.

· Stay current on platform ad product updates and flag new tools or formats worth testing.

· Partner with the Tech team to pilot and refine AI-assisted ad automation over time, as one of several tools used to improve execution.

Required Experience

· Approximately 2–4 years of hands-on experience in paid/performance media, ideally across TikTok Ads, Shopee Ads, and/or Lazada Sponsored Solutions.

· Experience managing a paid media budget against ROAS, CIR, and sales targets.

· Experience executing both performance and upper-funnel/awareness digital media campaigns is a plus.

· Comfortable working with data and dashboards to guide day-to-day decisions.

· Background in beauty, beauty-tech, consumer electronics, or wellness categories is a plus.

Skills & Competencies

· Strong analytical skills — comfortable reading campaign data and translating it into action

· Strong sense of content and creative — able to judge what will and won't perform, not just execute briefs

· Ability to work closely with Creative, Marketing, and the Affiliate & Creator Commerce team to keep content performing across every source

· Strong relationship-management skills with platform account/ad teams to unlock available support

· Detail-oriented — comfortable managing multiple live campaigns across platforms simultaneously

· Comfort working with new tools and technology, including emerging AI-assisted ad tools, as they become available

· Fluent Vietnamese, with working proficiency in English for cross-functional and reporting purposes

Ideal Candidate Profile

Someone who treats media and content as inseparable — as comfortable judging whether a creative will perform as they are running the media plan itself. Builds real working relationships with platform teams to unlock extra support, and is data-driven without losing a feel for what makes content work.