Role Overview

We are looking for a creative, commercially minded and hands-on Social Media Assistant Manager / Manager to lead and execute the brand's social media presence across key digital platforms. This role will be responsible for building brand awareness, driving engagement, supporting traffic/conversion objectives, and ensuring content aligns with the overall brand direction. The ideal candidate understands both content storytelling + performance mindset and can work effectively in a lean, fast-moving environment.

This is an individual contributor role to begin with, requiring a proactive and hands-on individual who is comfortable balancing strategy, execution, creator relationship management, and cross-functional collaboration.

Key Responsibilities

1) Social Media Strategy & Planning

. Develop and execute the brand's social media strategy aligned with business and marketing goals

. Own monthly social media calendar across key campaigns, launches and seasonal moments

. Identify content opportunities across organic, trend-led and always-on communication

. Ensure platform-specific strategies across Instagram, TikTok, Facebook, LinkedIn (where relevant)

. Recommend improvements based on platform shifts, consumer behavior and competitor movements

2) Content Creation & Execution

. Lead end-to-end social content planning including reels, short-form videos, static assets, UGC, BTS and campaign storytelling

. Brief internal creative/design teams on content requirements

. Support simple in-house content creation including quick edits, reactive content and trend-led assets

. Ensure brand consistency across copy, visual tone and storytelling

. Optimize content mix for awareness, engagement and conversion

3) Community Management, Influencer Marketing & Brand Advocacy

. Manage day-to-day community engagement including comments, DMs, customer conversations and social interactions while maintaining brand tone of voice

. Identify, research and build a pipeline of relevant content creators, influencers, KOLs and brand advocates aligned with the brand's positioning and audience

. Manage end-to-end creator outreach, seeding, gifting, relationship management and partnership coordination

. Build and maintain strong relationships with creators, agencies and external partners to support ongoing collaborations

. Support influencer-led campaigns across product launches, seasonal collections and brand storytelling moments

. Coordinate seeding calendars, product movement and collaboration timelines with internal teams

. Identify UGC, advocacy opportunities and community-led content that can strengthen social presence and brand trust

. Evaluate creator fit based on audience quality, content relevance and brand alignment, not just follower count

. Track creator and partnership performance including engagement, reach, quality and overall contribution

4) Social Growth, Events & Activations

. Support social-led traffic, engagement, awareness and brand affinity growth

. Coordinate brand events, store activations, launch events and experiential opportunities involving influencers, creators and community partners

. Identify opportunities for partnerships, social activations and community-led brand experiences

. Work closely with Marketing, Retail, Public Relation, E-commerce and Creative teams to ensure campaigns and activations are aligned

. Support seasonal campaigns, collaborations and major brand initiatives through social-first storytelling

5) Performance Tracking & Reporting

. Track KPIs such as engagement, reach, follower growth, saves, CTR, traffic and conversion contribution

. Analyze best-performing content formats, creator performance and audience behavior

. Share monthly reports, insights and optimization recommendations

. Monitor competitor and category trends regularly

. Use data to refine content, creator strategy and campaign direction

Requirements

- 4-5+ years experience in Social Media / Digital Content / Brand Marketing

- Experience in fashion, lifestyle, retail, e-commerce or consumer-led brands preferred

- Strong understanding of Instagram, TikTok, Meta ecosystem and evolving social trends

- Comfortable balancing strategy + execution (not just planning)

- Good eye for aesthetics, storytelling and social-first content

- Strong copywriting and communication skills

- Familiarity with Canva, CapCut, Adobe Suite or basic editing tools

- Experience with scheduling/reporting tools (Meta Business Suite, Sprout, Hootsuite etc.)

- Analytical mindset with understanding of engagement, traffic and performance metrics

- Experience in influencer outreach, seeding and creator relationship management is a strong advantage

- Comfortable coordinating campaigns, activations and external relationships

- Highly organized and comfortable working in lean, fast-paced environments

- Self-starter with a proactive and hands-on approach