Who We Are

2UP is a brand new and exciting online casino and sportsbook. We are a spin off from one of the most well known brands that has been a principal sponsor of English Premier League football teams. Our focus is on the next generation of iGaming with an emphasis on cryptocurrency, original games, sports and esports for the global stage.

The Role

We are looking for an experienced, data-driven Vietnam Affiliate Manager with strong local market insights to help us expand into the Vietnam market.

You will lead the overall marketing strategy for the Vietnam market and take full ownership of end-to-end execution. This includes brand promotion, user acquisition, and establishing local partnerships to drive growth and engagement.

Preferred Candidate

We're looking for a passionate and resourceful Vietnam Affiliate Manager to lead our growth in Vietnam market. You should have:

Strong knowledge of Vietnamese user behavior and local marketing tactics
Hands-on experience driving user growth through local and digital channels
Ability to build the market from 0 to 1 and work independently in a remote setup

Ideal Candidates Already Have

Established online affiliate networks
Established offline affiliate networks
Relationships with KOLs, streamers, influencers
Familiarity with Telegram/Discord/forums etc. where crypto & casino players gather
Experience in private traffic (WeChat groups, Telegram communities etc.)
Knowledge of CPS/CPA and revenue-sharing models

What You'll Do

Affiliate & Partner Growth

Leverage your strong network of affiliates, KOLs/influencers, and community/online forum resources to rapidly build traffic channels and drive user acquisition in the platform's early stage.
Recruit & Onboard new affiliate partners aligned with our brand values and audience.
Nurture Relationships with existing partners through clear communication, support, and incentive programs.
Campaign Development & Execution: Design and launch impactful affiliate campaigns with tailored promotions, creative assets, and landing pages.
Budget Oversight: Manage marketing spend effectively, ensuring strong ROI.
Operational Support: Provide hands-on assistance to streaming and affiliate partners across campaign cycles.

Marketing & Growth in Asia

Develop and execute comprehensive marketing strategies to strengthen brand visibility and accelerate user growth across Vietnam market.
Plan and run localized campaigns: online advertising, content marketing, community activations, and influencer collaborations.
Analyze user behavior and market data to refine acquisition strategies and optimize conversion funnels.
Craft culturally relevant messaging and promotional content tailored to target audiences.
Collaborate closely with product, design, tech, and customer support teams to ensure seamless execution of campaigns.
Deliver regular market insights and competitor analysis to stay ahead of trends and sharpen strategy.

Job Requirements

Please apply ONLY IF you have relevant and proven work experience in the online crypto casino industry.

We respect NDA obligations; however, if NDA/confidentiality restrictions prevent meaningful discussion of relevant experience during the CV screening/interview process, we may be unable to continue with the application.

3+ years of marketing experience, preferably with a background in iGaming, crypto, esports, gaming platforms, or online gambling industries.
Possesses strong resources across online and offline channels, including affiliates, KOLs, livestreamers, influencers, forums, communities, and private traffic networks, with the ability to rapidly scale user acquisition.
Familiar with Vietnamese market channels, such as Telegram, TikTok, Twitch, Kick, influencer/affiliate partnerships, community operations, other sports-focused livestream platforms or marketing groups.
Experienced in overseas Asian markets, including China, Vietnam, Japan, Korea and developed Asian countries.
Proven track record in brand building, campaign planning, and user growth.
Capable of independently planning and executing brand campaigns that drive engagement.
Well-versed in platforms like Telegram, Discord, crypto-related forums, and other Asian user communities.
Proficient in data analysis tools, with a results-driven and self-motivated mindset.
Comfortable working in a fully remote environment, with strong cross-functional communication skills.
Strong English and Vietnamese communication skills, both written and verbal.

Bonus Points

Familiar with the top online crypto casino industry, especially in terms of market trends and user operations
Well-versed in both Asian and international online sports betting markets
Experience in managing or helping build Asian market growth strategies from the ground up